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The Brand Ventures offer practitioners inspiring new ideas, a state-of-the-art knowledge update, a space for networking, and an intellectual outbreak from everyday routines. Students gain extracurricular insights and the opportunity to personally meet with reputed marketing professionals and academics.



Das Brand Research Laboratory des Marketing- und Branding Teams lädt Sie recht herzlich zur 

Brand Venture XXIII mit Dr. Katharina Husemann (Royal Holloway, University of London) zum Thema "Consumer Deceleration – The Growing Business of Helping Customers Slow Down"

am Freitag, 07. Juni 2019 um 18.00 Uhr Hörsaal 3 ein.

Hier geht es zur Anmeldung!



Katharina C. Husemann, PhD is senior lecturer in Marketing at Royal Holloway, University of London. She is an expert in the field of consumer culture theory and her current research activities contribute to interdisciplinary debates on social conflict in consumption, sustainable/ethical consumption and production, and spirituality and consumption. She has published in outlets such as Journal of Consumer Research, Psychology & Marketing and Long Range Planning. Katharina received a prestigious research grant from the British Academy as well as the Marietta Blau-Scholarship sponsored by the Austrian Agency for International Mobility and Cooperation in Education, Science and Research (OeAD)


Consumer Deceleration – The Growing Business of Helping Customers Slow Down

 We are living in an age of acceleration. All manner of goods can be ordered online and delivered within hours. The next date is a swipe away. Even exercise and meditation are now accessed via apps and completed in minutes. This constantly increasing rate of technological advancement and social change is speeding up the pace of business and life itself, leaving most of us feeling time-poor. As a consequence people increasingly seek out opportunities to escape speed culture by engaging in slow forms of consumption. Drawing from the theory of social acceleration, we explore how consumers can experience and achieve a slowed-down experience of time through consumption. To do so, we ethnographically study the Camino de Santiago pilgrimage in Spain and introduce the concept of consumer deceleration. Consumer deceleration is a perception of a slowed-down temporal experience achieved via a decrease in certain quantities (travelled distance, use of technology, experienced episodes) per unit of time through altering, adopting, or eschewing forms of consumption. Consumers decelerate in three ways: embodied, technological, and episodic. Achieving deceleration is challenging, as it requires resynchronization to a different temporal logic. The Brand Venture Talk will highlight how these findings translate into business insights. We see the facilitation of deceleration — especially that which factors in all three dimensions — as beneficial for individual well-being, the environment and businesses alike. And we expect interest in such experiences to rise exponentially in coming years. Recognizing our existential need to occasionally slow down can be the basis for winning consumer strategies.


Looking forward to see you at the Brand Venture!

Andrea Hemetsberger, Jonathan Schöps und Carolin Lemoine

For the whole Brand-Lab Team

Past Brand Ventures


Brand Venture XXII



Dr. Katharina Husemann

07. Juni 2019Lecture; "Consumer Deceleration – The Growing Business of Helping Customers Slow Down"

> see photos
Brand Venture XXII gulnur

Prof. Gulnur Tumbat

25. 01. 2019 Lecture; "Branding Life Risk - The Mount Everest Experience"

> see photos 
Brand Venture XXI Fournier

Prof. Susan Fournier

22. 06. 2018 Lecture; "Managing Person Brands"

> see photos
Brand Venture XX  

Prof. Bernard Cova

15.12.2017 Lecture; "The Social Life of Brands"

> see photos
Brand Venture XIX  


Prof. Miguel Brendl

09.06.2017 Lecture; "Improving Negative Brand Image"


> see photos 
Brand Venture XVIII  eileen-fischer


Prof. Eileen Fischer

25.10.2016. Lecture: "Cobranding Alliances between Product and Person Brands"  

> see photos 
Brand Venture XVII

Adam Arvidsson


Prof. Adam Arvidsson

20.5.2016. Lecture: "Brands on Social Media. Do People Really Care?"


> see photos
Brand Venture XVI



Prof. Marcel Zeelenberg

22. 01. 2016. Lecture: "Towards an Economic Psychology of Greed"


> see photos
Brand Venture XV 



Prof. Torsten Ringberg

19. 06. 2015. Lecture: "Improving a Powertool Brand by Accessing the Subconscious Minds and Subculture of Tradesmen"



> see photos

Brand Venture XIV


Prof. Giana Eckhardt

14. 11. 2014. Lecture: "The Rise of Inconspicuous Brands“



> see photos

> see video
Brand Venture XIII 

Zachery Estes

 Prof. Zachary Estes
04. 04. 2014. Lecture: "Attractive and effective brand elements“

> see photos

> see video
 Brand Venture XII Rob Kozinets

Prof. Robert Kozinets

08. 11. 2013. Lecture: "Social Media Understanding and Small Data"

> see photos

> see video

Brand Venture XI BV XI


Brand Lab Researchers

11. 06. 2013. Lecture: "Skulpturen und Gerüchte – eine Markengeschichte in drei Akten“ - Die Essenz aus 4 Jahren Forschung am Brand Lab Innsbruck


> see photos

> see video

 Brand Venture X Philip Kotler

Prof. Koen Pauwels

31. 01. 2013. Lecture: "The Cure for Schizophrenic Marketing: Allocating Marketing Budgets Based on the Full Consumer Journey”

01. 02. 2013. Workshop: “How to Measure and Improve Return on Marketing Investment”

> see photos

> see Video

 Brand Venture IX Kotler  Prof. Philip Kotler

 12. 11. 2012. Workshop. “Tomorrow Will be Different: Marketing in a Changing Environment”

12. 11. 2012. Lecture. “Moving toward Marketing 3.0: The new marketing in the cultural, spiritual and collaborative spheres”

> see photos

> see video (short)

Brand Venture VIII


Prof. Michael von Brück

"In Search of (Brand) Identity between the Ordinary and the Distinctive"

Lecture: 28. 06. 12

Workshop:29. 06. 12

> see photos

Brand Venture

Prof. Rupert Sheldrake

"Morphic Resonance and the Fields of Body and Mind"

Lecture: 26. 04. 12
Workshop: 27. 04. 12

> see photos

Brand Venture

Prof. Diego Rinallo 

"Branding as Magic"

Lecture: 12. 01. 12
Workshop: 13. 01. 12


> see photos

Brand Venture

Prof. Johan Schouten and Prof. Diane Martin

"The Evolution of a Consumption Community: Lessons from the Harley-Davidson Experience

Lecture: 20. 10. 11
Workshop: 21. 10. 11

> see photos

Brand Venture IV Jill Avery

Prof. Jill Avery

"Managing the Dynamics of Consumer-Brand Relationships"

Lecture: 30. 06. 11
Workshop: 01. 07. 11


> see photos

Brand Venture III tellis

 Prof. Gerard Tellis

"Does Online Chatter Matter to Marketers?"

Lecture: 19. 05. 11
Workshop: 20. 05. 11

> see photos

 Brand Venture II

Prof. Eric J. Arnold

"Building Luxury Legitimacy through the Store"

Lecture: 13. 01. 11
Workshop: 14. 01. 11

> see photos

 Brand Venture I & Grand Opening Levy

Prof. Sidney J. Levy

"Researching the Brand – Theory and Application"

Lecture: 02. 12. 10
Workshop: 03. 12. 10

> see photos


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