Mag. Ursula Scholl-Grissemann, PhD

Ursula-Scholl-Grissemann

Universitätsassistent (Post-Doc)

derzeit in Karenz

 +43 (0) 512 507 9563

 ursula.grissemann@uibk.ac.at

 Termine nach Vereinbarung

 

 Curriculum Vitae / Forschung & Publikationen / Lehre


Curriculum Vitae

  • Ursula Scholl-Grissemann    

 

Forschung

Forschungsinteressen


 

FSP Alpiner Raum

Publikationen 2018

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Scholl-Grissemann, Ursula (2018): Do consumers care about the message a claim conveys? The magic bullet effect of organic and domestic claims on food products.
    In: Journal of Consumer Behaviour 17/1, S. e21 - e28. (DOI) (Weblink)

Vorträge 2018

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Peters, Mike; Teichmann, Karin: When climate-induced-change calls for new marketing messages: The importance of realistic travel expectations.
    Travel and Tourism Research Association (TTRA) 2018 European Chapter Conference, Ljubljana, 25.04.2018. (Weblink)

  • Vortragende/r: Petry, Tanja Co-AutorInnen: Pikkemaat, Birgit; Scholl-Grissemann, Ursula: Students as gatekeepers in VFR travel: an innovation opportunity for DMOs?
    Association for Tourism and Leisure Education and Research (ATLAS) Annual Conference 2018, Kopenhagen, 27.09.2018. (Weblink)

Publikationen 2017

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Kallmuenzer, Andreas; Scholl-Grissemann, Ursula (2017): Disentangling antecedents and performance effects of family SME innovation: a knowledge-based perspective.
    In: International Entrepreneurship and Management Journal 13/4, S. 1117 - 1138. (Volltext) (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Peters, Mike; Scholl-Grissemann, Ursula; Teichmann, Karin (2017): When telling the truth comforts: The Impact of realistic Destination Marketing on Tourist response.
    In: Competence Centre in Tourism Management and Tourism Economics (TOMTE): Consumer Behavior in Tourism Symposium 2017. Mindfulness, Well-being and Happiness in Tourism Research - From Definitions to Measurements. Bozen: Freie Universität Bozen.

Vorträge 2017

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Teichmann, Karin Co-AutorInnen: Peters, Mike; Scholl-Grissemann, Ursula: When telling the truth comforts: The impact of realistic destination marketing on tourist response.
    Consumer Behavior in Tourism Symposium 2017 (CBTS 2017), Bruneck, 13.12.2017. (Weblink)

Publikationen 2016

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Scholl-Grissemann, Ursula; Schnurr, Benedikt (2016): Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions.
    In: International Journal of Culture, Tourism and Hospitality Research 10/4, S. 361 - 376. (DOI) (Weblink)

Sammelbandaufsatz (Originalarbeit)
  • Roeffen, Digna; Scholl-Grissemann, Ursula (2016): The Importance of Customer Co-creation of Value for the Tourism and Hospitality Industry.
    In: Egger, Roman; Gula, Igor; Walcher, Dominik: Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry. Dordrecht - Heidelberg - London - New York - Berlin: Springer (= Tourism on the Verge)., ISBN 978-3-642-54088-2, S. 35 - 46. (DOI) (Weblink)

Publikationen 2015

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Schnurr, Benedikt; Scholl-Grissemann, Ursula (2015): Beauty or function? How different mass customization toolkits affect customers' process enjoyment.
    In: Journal of Consumer Behaviour 14/5, S. 335 - 343. (DOI) (Weblink)

Vorträge 2015

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Scholl-Grissemann, Ursula Co-AutorInnen: Gabriel, Katrin: When customers become partial employees: The role of fairness and pricing in customer co-creation of travel experiences.
    CBTS 2015: Consumer Behavior in Tourism Symposium, München, 04.12.2015. (Weblink)

Publikationen 2009

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Prantl, Claudia; Scholl-Grissemann, Ursula; Pikkemaat, Birgit (2009): Innovation behaviour of employees in small and medium sized hotel enterprises.
    In: International Journal of Tourism and Travel 2/2, S. 31 - 40. (Weblink)

Vorträge 2009

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Scholl-Grissemann, Ursula; Pikkemaat, Birgit: Assessing factors influencing Austria´s image as a tourist destination in China.
    Consumer Behavior in Tourism,, Bruneck, 16.12.2009.




FSP Wirtschaft, Politik und Gesellschaft (EPoS)

Publikationen 2018

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Scholl-Grissemann, Ursula (2018): Do consumers care about the message a claim conveys? The magic bullet effect of organic and domestic claims on food products.
    In: Journal of Consumer Behaviour 17/1, S. e21 - e28. (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Teichmann, Karin; Scholl-Grissemann, Ursula; Peters, Mike (2018): When Imperfect Yet Realistic Travel Expectations Yield Positive Consumer Response.
    In: University of Strathclyde Glasgow: Proceedings of the 47th European Marketing Academy (EMAC) Conference. People Make Marketing, 29 May - 1 June 2018, Glasgow, UK. Glasgow: University of Strathclyde (= Proceedings der European Marketing Academy Conference (EMAC))., S. 153.

Vorträge 2018

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Peters, Mike; Teichmann, Karin: When climate-induced-change calls for new marketing messages: The importance of realistic travel expectations.
    Travel and Tourism Research Association (TTRA) 2018 European Chapter Conference, Ljubljana, 25.04.2018. (Weblink)

  • Vortragende/r: Teichmann, Karin Co-AutorInnen: Scholl-Grissemann, Ursula; Peters, Mike: When Imperfect Yet Realistic Travel Expectations Yield Positive Consumer Response.
    47th European Marketing Academy Conference (EMAC 2018), Glasgow, 01.06.2018. (Weblink)

Publikationen 2017

Beiträge in Büchern / Zeitschriften

Beitrag in Proceedingsband (Abstract)
  • Peters, Mike; Scholl-Grissemann, Ursula; Teichmann, Karin (2017): When telling the truth comforts: The Impact of realistic Destination Marketing on Tourist response.
    In: Competence Centre in Tourism Management and Tourism Economics (TOMTE): Consumer Behavior in Tourism Symposium 2017. Mindfulness, Well-being and Happiness in Tourism Research - From Definitions to Measurements. Bozen: Freie Universität Bozen.

Vorträge 2017

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Teichmann, Karin Co-AutorInnen: Peters, Mike; Scholl-Grissemann, Ursula: When telling the truth comforts: The impact of realistic destination marketing on tourist response.
    Consumer Behavior in Tourism Symposium 2017 (CBTS 2017), Bruneck, 13.12.2017. (Weblink)

Publikationen 2016

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Scholl-Grissemann, Ursula; Schnurr, Benedikt (2016): Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions.
    In: International Journal of Culture, Tourism and Hospitality Research 10/4, S. 361 - 376. (DOI) (Weblink)

  • Stokburger-Sauer, Nicola; Scholl-Grissemann, Ursula; Teichmann, Karin; Wetzels, Martin (2016): Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty.
    In: Journal of Service Management 27/4, S. 563 - 590. (DOI) (Weblink)

  • Teichmann, Karin; Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola (2016): The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity.
    In: JOURNAL OF INTERACTIVE MARKETING 36, S. 15 - 30. (DOI) (Weblink)

Publikationen 2015

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Schnurr, Benedikt; Scholl-Grissemann, Ursula (2015): Beauty or function? How different mass customization toolkits affect customers' process enjoyment.
    In: Journal of Consumer Behaviour 14/5, S. 335 - 343. (DOI) (Weblink)

Vorträge 2015

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Scholl-Grissemann, Ursula Co-AutorInnen: Schnurr, Benedikt: Mass Customization in the Leisure Industry: What Makes Customers Enjoy the Mass Customization Process?
    Travel and Tourism Research Association (TTRA) European Chapter Conference, Innsbruck, 23.04.2015. (Weblink)

  • Vortragende/r: Scholl-Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola: The Relevance of Fairness in Coproduction Processes.
    3rd Brand Camp, Obergurgl, 22.03.2015. (Weblink)

Publikationen 2014

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Brunner-Sperdin, Alexandra; Scholl-Grissemann, Ursula S.; Stokburger-Sauer, Nicola E. (2014): The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors.
    In: Journal of Business Research 67/12, S. 2515 - 2522. (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Schnurr, Benedikt; Grissemann, Ursula (2014): Is more always better? How different customization tookits affect customers´ process enjoyment.
    In: Ledwith, Ann; McNally, Regina: Proceedings of the 21st International Product Development Management Conference. "Innovation through Engineering, Business & Design". Brüssel: European Institute for Advanced Studies in Management (EIASM)., S. 203 - 204.

  • Scholl-Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola E.; Schnurr, Benedikt (2014): If You Are Attractive and Fair, I'll Do it Myself! Assessing Mass Customization in the Light of Product Aesthetics and Perceived Fairness.
    In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Conference Proceedings. Valencia, June 3-6 2014. Brüssel: European Marketing Academy., ISBN 978-84-370-9453-3, S. 133. (Weblink)

Vorträge 2014

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Schnurr, Benedikt Co-AutorInnen: Scholl-Grissemann, Ursula: Is more always better? How different mass customization toolkits affect customers´ process enjoyment.
    21st International Product Development Management Conference (IPDMC), Limerick, 16.06.2014. (Weblink)

  • Vortragende/r: Schnurr, Benedikt Co-AutorInnen: Teichmann, Karin; Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola E.: If You Are Attractive and Fair, I'll Do it Myself! Assessing Mass Customization in the Light of Product Aesthetics and Perceived Fairness.
    43rd European Marketing Academy Conference (EMAC) "Paradigm shifts & Interactions" (EMAC 2014), Valencia, 04.06.2014. (Weblink)

Publikationen 2013

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Grissemann, Ursula; Plank, Andreas; Brunner-Sperdin, Alexandra (2013): Enhancing business performance of hotels: The role of innovation and customer orientation.
    In: International Journal of Hospitality Management 33, S. 347 - 356. (DOI) (Weblink)

  • Grissemann, Ursula S.; Pikkemaat, Birgit; Weger, Clara (2013): Antecedents of Innovation Activities in Tourism: An Empirical Investigation of the Alpine Hospitality Industry.
    In: Tourism - An International Interdisciplinary Journal 61/1, S. 7 - 27. (Weblink)

Zeitschriftenbeitrag (Meeting-Abstract)
  • Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola E. (2013): Destined for Each Other: Customers‘ Emotional Responses to Co-Designed Products.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 24, S. 105.

  • Stokburger-Sauer, Nicola E.; Wetzels, Martin; Grissemann, Ursula (2013): Is Co-Creation always Desirable? How to facilitate Customer Participation in Service Creation.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 24, S. 202 - 203.

Beitrag in Proceedingsband (Abstract)
  • Grissemann, Ursula; Stokburger-Sauer, Nicola; Teichmann, Karin (2013): Is co-production always fair? An empirical analysis.
    In: David, Albert; Le Masson, Pascal: Proceedings from 20th International Product Development Management Conference: "Re-Enchanting Technology". Brüssel: European Institute for Advanced Studies in Management (EIASM)., S. 101 - 102.

Vorträge 2013

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Stokburger-Sauer, Nicola E.; Wetzels, Martin: Is Co-Creation always Desirable? How to facilitate Customer Participation in Service Creation.
    AMA Winter Educators' Conference "Challenging the Bounds of Marketing Thought", Las Vegas, 16.02.2013. (Weblink)

  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Stokburger-Sauer, Nicola; Teichmann, Karin: Is co-production always fair? An empirical analysis.
    20th International Product Development Management Conference (IPDMC) “Re-Enchanting Technology”, Paris, 24.06.2013. (Weblink)

  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola E.: Destined for Each Other: Customers‘ Emotional Responses to Co-Designed Products.
    AMA Winter Educators' Conference "Challenging the Bounds of Marketing Thought", Las Vegas, 17.02.2013. (Weblink)

Publikationen 2012

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Grissemann, Ursula; Stokburger-Sauer, Nicola (2012): Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance.
    In: Tourism Management 33/6, S. 1483 - 1492. (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola (2012): Customer Co-Production as a Driver of Customer Identification.
    In: Rita, Paulo: 41th EMAC Conference "Marketing to Citizens - Going beyond Customers and Consumers". Conference Proceedings. ISCTE Business School, Lisbon, 22-25 May 2012. Brüssel: European Marketing Academy., ISBN 978-989-732-004-0, S. 186. (Weblink)

  • Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola (2012): We Made it! Does Customer Co-Design enhance Customer-Product Attachment and Customer-Company Identification?
    In: Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and Service Innovation". Brüssel: European Institute for Advanced Studies in Management (EIASM)., S. 97 - 98.

Vorträge 2012

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola: We made it! Does customer co-design enhance customer-product attachment and customer-company identification?
    19th International Product Development Management Conference, Manchester, 18.06.2012. (Weblink)

  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola: Is Customer Co-Production a Driver of Customer Identification? A Theoretical and Empirical Investigation.
    41st European Marketing Academy Conference (EMAC), Lissabon, 23.05.2012. (Weblink)

Vorträge 2009

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula: Assessing Factors influencing Austria's Image as a Tourist Destination in China.
    Consumer Behaviour in Tourism Symposium 2009, Bruneck, 17.12.2009.




Institut für Strategisches Management, Marketing und Tourismus

Publikationen 2018

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Heimerl, Peter; Rottensteiner, Christian; Haid, Marco; Scholl-Grissemann, Ursula (2018): Produktivität und Führen im exklusiven Versicherungsvertrieb.
    In: Der Betriebswirt. Management in Wissenschaft und Praxis 59/3, S. 21 - 27. (DOI) (Weblink)

  • Scholl-Grissemann, Ursula (2018): Do consumers care about the message a claim conveys? The magic bullet effect of organic and domestic claims on food products.
    In: Journal of Consumer Behaviour 17/1, S. e21 - e28. (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Teichmann, Karin; Scholl-Grissemann, Ursula; Peters, Mike (2018): When Imperfect Yet Realistic Travel Expectations Yield Positive Consumer Response.
    In: University of Strathclyde Glasgow: Proceedings of the 47th European Marketing Academy (EMAC) Conference. People Make Marketing, 29 May - 1 June 2018, Glasgow, UK. Glasgow: University of Strathclyde (= Proceedings der European Marketing Academy Conference (EMAC))., S. 153.

Vorträge 2018

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Peters, Mike; Teichmann, Karin: When climate-induced-change calls for new marketing messages: The importance of realistic travel expectations.
    Travel and Tourism Research Association (TTRA) 2018 European Chapter Conference, Ljubljana, 25.04.2018. (Weblink)

  • Vortragende/r: Petry, Tanja Co-AutorInnen: Pikkemaat, Birgit; Scholl-Grissemann, Ursula: Students as gatekeepers in VFR travel: an innovation opportunity for DMOs?
    Association for Tourism and Leisure Education and Research (ATLAS) Annual Conference 2018, Kopenhagen, 27.09.2018. (Weblink)

  • Vortragende/r: Teichmann, Karin Co-AutorInnen: Scholl-Grissemann, Ursula; Peters, Mike: When Imperfect Yet Realistic Travel Expectations Yield Positive Consumer Response.
    47th European Marketing Academy Conference (EMAC 2018), Glasgow, 01.06.2018. (Weblink)

Publikationen 2017

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Kallmuenzer, Andreas; Scholl-Grissemann, Ursula (2017): Disentangling antecedents and performance effects of family SME innovation: a knowledge-based perspective.
    In: International Entrepreneurship and Management Journal 13/4, S. 1117 - 1138. (Volltext) (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Peters, Mike; Scholl-Grissemann, Ursula; Teichmann, Karin (2017): When telling the truth comforts: The Impact of realistic Destination Marketing on Tourist response.
    In: Competence Centre in Tourism Management and Tourism Economics (TOMTE): Consumer Behavior in Tourism Symposium 2017. Mindfulness, Well-being and Happiness in Tourism Research - From Definitions to Measurements. Bozen: Freie Universität Bozen.

Vorträge 2017

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Teichmann, Karin Co-AutorInnen: Peters, Mike; Scholl-Grissemann, Ursula: When telling the truth comforts: The impact of realistic destination marketing on tourist response.
    Consumer Behavior in Tourism Symposium 2017 (CBTS 2017), Bruneck, 13.12.2017. (Weblink)

Publikationen 2016

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Scholl-Grissemann, Ursula; Schnurr, Benedikt (2016): Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions.
    In: International Journal of Culture, Tourism and Hospitality Research 10/4, S. 361 - 376. (DOI) (Weblink)

  • Stokburger-Sauer, Nicola; Scholl-Grissemann, Ursula; Teichmann, Karin; Wetzels, Martin (2016): Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty.
    In: Journal of Service Management 27/4, S. 563 - 590. (DOI) (Weblink)

  • Teichmann, Karin; Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola (2016): The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity.
    In: JOURNAL OF INTERACTIVE MARKETING 36, S. 15 - 30. (DOI) (Weblink)

Sammelbandaufsatz (Originalarbeit)
  • Roeffen, Digna; Scholl-Grissemann, Ursula (2016): The Importance of Customer Co-creation of Value for the Tourism and Hospitality Industry.
    In: Egger, Roman; Gula, Igor; Walcher, Dominik: Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry. Dordrecht - Heidelberg - London - New York - Berlin: Springer (= Tourism on the Verge)., ISBN 978-3-642-54088-2, S. 35 - 46. (DOI) (Weblink)

Publikationen 2015

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Schnurr, Benedikt; Scholl-Grissemann, Ursula (2015): Beauty or function? How different mass customization toolkits affect customers' process enjoyment.
    In: Journal of Consumer Behaviour 14/5, S. 335 - 343. (DOI) (Weblink)

Vorträge 2015

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Scholl-Grissemann, Ursula Co-AutorInnen: Gabriel, Katrin: When customers become partial employees: The role of fairness and pricing in customer co-creation of travel experiences.
    CBTS 2015: Consumer Behavior in Tourism Symposium, München, 04.12.2015. (Weblink)

  • Vortragende/r: Scholl-Grissemann, Ursula Co-AutorInnen: Schnurr, Benedikt: Mass Customization in the Leisure Industry: What Makes Customers Enjoy the Mass Customization Process?
    Travel and Tourism Research Association (TTRA) European Chapter Conference, Innsbruck, 23.04.2015. (Weblink)

  • Vortragende/r: Scholl-Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola: The Relevance of Fairness in Coproduction Processes.
    3rd Brand Camp, Obergurgl, 22.03.2015. (Weblink)

Publikationen 2014

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Brunner-Sperdin, Alexandra; Scholl-Grissemann, Ursula S.; Stokburger-Sauer, Nicola E. (2014): The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors.
    In: Journal of Business Research 67/12, S. 2515 - 2522. (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Schnurr, Benedikt; Grissemann, Ursula (2014): Is more always better? How different customization tookits affect customers´ process enjoyment.
    In: Ledwith, Ann; McNally, Regina: Proceedings of the 21st International Product Development Management Conference. "Innovation through Engineering, Business & Design". Brüssel: European Institute for Advanced Studies in Management (EIASM)., S. 203 - 204.

  • Scholl-Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola E.; Schnurr, Benedikt (2014): If You Are Attractive and Fair, I'll Do it Myself! Assessing Mass Customization in the Light of Product Aesthetics and Perceived Fairness.
    In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Conference Proceedings. Valencia, June 3-6 2014. Brüssel: European Marketing Academy., ISBN 978-84-370-9453-3, S. 133. (Weblink)

Vorträge 2014

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Schnurr, Benedikt Co-AutorInnen: Scholl-Grissemann, Ursula: Is more always better? How different mass customization toolkits affect customers´ process enjoyment.
    21st International Product Development Management Conference (IPDMC), Limerick, 16.06.2014. (Weblink)

  • Vortragende/r: Schnurr, Benedikt Co-AutorInnen: Teichmann, Karin; Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola E.: If You Are Attractive and Fair, I'll Do it Myself! Assessing Mass Customization in the Light of Product Aesthetics and Perceived Fairness.
    43rd European Marketing Academy Conference (EMAC) "Paradigm shifts & Interactions" (EMAC 2014), Valencia, 04.06.2014. (Weblink)

Publikationen 2013

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Grissemann, Ursula; Plank, Andreas; Brunner-Sperdin, Alexandra (2013): Enhancing business performance of hotels: The role of innovation and customer orientation.
    In: International Journal of Hospitality Management 33, S. 347 - 356. (DOI) (Weblink)

  • Grissemann, Ursula S.; Pikkemaat, Birgit; Weger, Clara (2013): Antecedents of Innovation Activities in Tourism: An Empirical Investigation of the Alpine Hospitality Industry.
    In: Tourism - An International Interdisciplinary Journal 61/1, S. 7 - 27. (Weblink)

Zeitschriftenbeitrag (Meeting-Abstract)
  • Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola E. (2013): Destined for Each Other: Customers‘ Emotional Responses to Co-Designed Products.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 24, S. 105.

  • Stokburger-Sauer, Nicola E.; Wetzels, Martin; Grissemann, Ursula (2013): Is Co-Creation always Desirable? How to facilitate Customer Participation in Service Creation.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 24, S. 202 - 203.

Beitrag in Proceedingsband (Abstract)
  • Grissemann, Ursula; Stokburger-Sauer, Nicola; Teichmann, Karin (2013): Is co-production always fair? An empirical analysis.
    In: David, Albert; Le Masson, Pascal: Proceedings from 20th International Product Development Management Conference: "Re-Enchanting Technology". Brüssel: European Institute for Advanced Studies in Management (EIASM)., S. 101 - 102.

Vorträge 2013

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Stokburger-Sauer, Nicola E.; Wetzels, Martin: Is Co-Creation always Desirable? How to facilitate Customer Participation in Service Creation.
    AMA Winter Educators' Conference "Challenging the Bounds of Marketing Thought", Las Vegas, 16.02.2013. (Weblink)

  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Stokburger-Sauer, Nicola; Teichmann, Karin: Is co-production always fair? An empirical analysis.
    20th International Product Development Management Conference (IPDMC) “Re-Enchanting Technology”, Paris, 24.06.2013. (Weblink)

  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola E.: Destined for Each Other: Customers‘ Emotional Responses to Co-Designed Products.
    AMA Winter Educators' Conference "Challenging the Bounds of Marketing Thought", Las Vegas, 17.02.2013. (Weblink)

Publikationen 2012

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Grissemann, Ursula; Stokburger-Sauer, Nicola (2012): Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance.
    In: Tourism Management 33/6, S. 1483 - 1492. (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola (2012): Customer Co-Production as a Driver of Customer Identification.
    In: Rita, Paulo: 41th EMAC Conference "Marketing to Citizens - Going beyond Customers and Consumers". Conference Proceedings. ISCTE Business School, Lisbon, 22-25 May 2012. Brüssel: European Marketing Academy., ISBN 978-989-732-004-0, S. 186. (Weblink)

  • Grissemann, Ursula; Teichmann, Karin; Stokburger-Sauer, Nicola (2012): We Made it! Does Customer Co-Design enhance Customer-Product Attachment and Customer-Company Identification?
    In: Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and Service Innovation". Brüssel: European Institute for Advanced Studies in Management (EIASM)., S. 97 - 98.

Vorträge 2012

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola: We made it! Does customer co-design enhance customer-product attachment and customer-company identification?
    19th International Product Development Management Conference, Manchester, 18.06.2012. (Weblink)

  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Teichmann, Karin; Stokburger-Sauer, Nicola: Is Customer Co-Production a Driver of Customer Identification? A Theoretical and Empirical Investigation.
    41st European Marketing Academy Conference (EMAC), Lissabon, 23.05.2012. (Weblink)

Vorträge 2011

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula: The relevance of perceived customer value for customer loyaliy: Empirical insights from the alpine luxury hotel industry.
    Consumer Behavior in Tourism Symposium 2011 - CBTS 2011, Bruneck, 02.12.2011. (Weblink)

  • Vortragende/r: Grissemann, Ursula Co-AutorInnen: Stokburger-Sauer, Nicola: The Relevance of Customer Co-Creation of Value for Service Companies: Does Co-Creation enhance Revenues and Satisfaction.
    2011 World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization & Open Innovation, San Francisco, 17.11.2011. (Weblink)

Vorträge 2010

Vorträge für die Öffentlichkeit

Öffentlicher Vortrag
  • Abfalter, D.; Müller, J.; Grissemann, Ursula: Tulfes 2020 - Strategieentwicklung für Tulfes als Tourismusdestination.
    Leopold-Franzens-Universität Innsbruck, Innsbruck, 13.01.2010.

Publikationen 2009

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Prantl, Claudia; Scholl-Grissemann, Ursula; Pikkemaat, Birgit (2009): Innovation behaviour of employees in small and medium sized hotel enterprises.
    In: International Journal of Tourism and Travel 2/2, S. 31 - 40. (Weblink)

Vorträge 2009

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Grissemann, Ursula: Assessing Factors influencing Austria's Image as a Tourist Destination in China.
    Consumer Behaviour in Tourism Symposium 2009, Bruneck, 17.12.2009.

  • Vortragende/r: Scholl-Grissemann, Ursula; Pikkemaat, Birgit: Assessing factors influencing Austria´s image as a tourist destination in China.
    Consumer Behavior in Tourism,, Bruneck, 16.12.2009.

 

Lehre

Lehreevaluation

Lehrveranstaltungen

  • 436320 VO Dienstleistungs- und Tourismusmanagement
  • 436371 SE Neue Forschungsansätze im Dienstleistungsmanagement
  • 436370 VU Neue Forschungsansätze im Dienstleistungsmanagement

Betreute Abschlussarbeiten

   

Masterarbeiten

 

Scholl-Grissemann, Ursula Susanna: Bichler, Johannes: Mass Customization: Consumers´ Change in Preference Insight and Response to Mass Customization Configurators for Photovoltaic Systems (2016).

Scholl-Grissemann, Ursula Susanna: Hölzler, Melanie: The importance of message appeals in green advertising (2016).

Scholl-Grissemann, Ursula Susanna: Scholtysik, Sebastian: The value of designing it myself The Impact of Different Mass Customization Toolkits on the "I Designed It Myself Effect" and Consequences of that Feeling (2016).

Scholl-Grissemann, Ursula Susanna: Schön, Raphaela: THE ROLE OF ORGANIC LABELLING SCHEMES IN BUILDING CONSUMER ATTITUDES AND PERCEPTIONS - ARE CONSUMERS WILLING TO PAY MORE FOR ORGANICALLY CERTIFIED PRODUCE? (2016).

Scholl-Grissemann, Ursula Susanna: Steiner, Marcel: THE ROLE OF GREEN AND DOMESTIC LABELS IN FOOD MARKETING: DO THEY INTERACT WITH EACH OTHER? (2016).

Diplomarbeiten

 

Koll, Oliver: Scholl, Clemens: Identifikation, Bewertung und Gestaltung alternativer Distributionswege für Bio-Handelsmarken - Eine Analyse am Beispiel Natürlich für Uns der Pfeiffer Gruppe (2012 - 2013).



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