Mag. Mag. Alexander Plaikner

Alexander-Plaikner-18

International Business Administrator & Psychologist, Head of Projectmanagement Digital Tourism


 +43 (0) 512 507 72455

 alexander.plaikner@uibk.ac.at


  SoWi-Buildung, EG E.02-c

 Dates by Arrangement

 

 

 

 

 

 

Alexander Plaikner is Head of Project Management Digital Tourism at the Department of Strategic Management, Marketing and Tourism, Faculty of Business and Management at the University of Innsbruck. After completing a commercial wholesale apprenticeship and practical years in the automotive industry, he studied International Economics and Psychology at the Universities of Innsbruck and Salzburg. Currently he runs his "Action Research" and dissertation research at the University of Innsbruck and at the Tyrolean universities of applied science. He completed post-graduate courses in Brand Management and Employer Branding at MCI and the Branding Academy. He has twenty years of top management experience (marketing, communications, PR, sales, controlling, restructuring, crisis, conflict and mission management) in international brand companies (Ford, Porsche, Fiat) and non-governmental organizations (SOS Children's Villages International, Light for the World International) with focus on strategic organizational development and operational brand management. He is an external university lecturer at the FH Kufstein Tirol, the MCI and the FH Vorarlberg, a researcher at the UMIT - Division for Management in Health and Sport Tourism and an international lecturer for brand development and the development of communication architectures. His current research focuses on branding and employer branding in SMEs, the strategic implementation of digital tourism, inclusion through digitization, succession in tourism, and research on economic behavior in tourism.

Curriculum Vitae

  • Alexander Plaikner    

 

 

FSP Alpiner Raum

Vorträge 2018

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Eller, Robert Co-AutorInnen: Kallmünzer, Andreas; Peters, Mike; Philip Alford: Drivers of digitalization in SMEs and its relation to financial performance.
    16th Interdisciplinary European Conference on Entrepreneurship Research (IECER), Innsbruck, 27.09.2018. (Weblink)

  • Vortragende/r: Eller, Robert Co-AutorInnen: Kronenberg, Christopher: Digitalization in SME: Business Model Innovation and IT-Adoption in SME.
    RENT XXXII - Research in Entrepreneurship and Small Business, Toledo, 15.11.2018. (Weblink)

  • Vortragende/r: Eller, Robert Co-AutorInnen: Peters, Mike; Zehrer, Anita: Herausforderungen von Familienunternehmen im Tourismus - Ein Erfahrungsbericht.
    FIFU 2018 - Konferenz der deutschsprachigen Forschungszentren und Institute für Familienunternehmen, Innsbruck, 02.03.2018.

  • Vortragende/r: Eller, Robert Co-AutorInnen: Peters, Mike; Zehrer, Anita; Glowka, Gundula: Strength, Weakness, Opportunities, Threats in Tourism Preliminary Insights from Family Business SMEs in the Tyrol, Austria.
    68th AIEST Conference of Ideas 2018, Venice, 26.08.2018. (Weblink)

  • Vortragende/r: Glowka, Gundula Co-AutorInnen: Eller, Robert; Peters, Mike; Zehrer, Anita: Risk, risk perception and risk behavior from family businesses in Tyrol.
    16th Interdisciplinary European Conference on Entrepreneurship Research (IECER), Innsbruck, 26.09.2018. (Weblink)

  • Vortragende/r: Glowka, Gundula Co-AutorInnen: Zehrer, Anita; Peters, Mike; Eller, Robert: Sustainable Attitudes of Family Businesses in the Alpine Tourism Region of Tyrol.
    RENT XXXII - Research in Entrepreneurship and Small Business, Toledo, 16.11.2018. (Weblink)

  • Vortragende/r: Kallmünzer, Andreas Co-AutorInnen: Eller, Robert; Peters, Mike; Alford, Philip: Drivers and financial outcomes of digitalization in SMEs.
    22nd Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs (G-Forum), Stuttgart, 11.10.2018. (Weblink)

Vorträge 2017

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Eller, Robert: Determinanten der Work-Life-Balance in Familienunternehmen.
    11. Forschungsforum der Österreichischen Fachhochschulen, Krems, 19.04.2017. (Weblink)

Vorträge 2016

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Eller, Robert: Changes in the Tourism Information Search Process due Smartphone Usage.
    The 23rd Annual e-Tourism Conference on Information and Communication Technologies in Tourism (ENTER 2016), Bilbao, 02.02.2016. (Weblink)




FSP Wirtschaft, Politik und Gesellschaft (EPoS)

Vorträge 2018

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Kallmünzer, Andreas Co-AutorInnen: Eller, Robert; Peters, Mike; Alford, Philip: Drivers and financial outcomes of digitalization in SMEs.
    22nd Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs (G-Forum), Stuttgart, 11.10.2018. (Weblink)




Institut für Strategisches Management, Marketing und Tourismus

Vorträge 2018

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Eller, Robert Co-AutorInnen: Kallmünzer, Andreas; Peters, Mike; Philip Alford: Drivers of digitalization in SMEs and its relation to financial performance.
    16th Interdisciplinary European Conference on Entrepreneurship Research (IECER), Innsbruck, 27.09.2018. (Weblink)

  • Vortragende/r: Eller, Robert Co-AutorInnen: Kronenberg, Christopher: Digitalization in SME: Business Model Innovation and IT-Adoption in SME.
    RENT XXXII - Research in Entrepreneurship and Small Business, Toledo, 15.11.2018. (Weblink)

  • Vortragende/r: Eller, Robert Co-AutorInnen: Peters, Mike; Zehrer, Anita: Herausforderungen von Familienunternehmen im Tourismus - Ein Erfahrungsbericht.
    FIFU 2018 - Konferenz der deutschsprachigen Forschungszentren und Institute für Familienunternehmen, Innsbruck, 02.03.2018.

  • Vortragende/r: Eller, Robert Co-AutorInnen: Peters, Mike; Zehrer, Anita; Glowka, Gundula: Strength, Weakness, Opportunities, Threats in Tourism Preliminary Insights from Family Business SMEs in the Tyrol, Austria.
    68th AIEST Conference of Ideas 2018, Venice, 26.08.2018. (Weblink)

  • Vortragende/r: Glowka, Gundula Co-AutorInnen: Eller, Robert; Peters, Mike; Zehrer, Anita: Risk, risk perception and risk behavior from family businesses in Tyrol.
    16th Interdisciplinary European Conference on Entrepreneurship Research (IECER), Innsbruck, 26.09.2018. (Weblink)

  • Vortragende/r: Glowka, Gundula Co-AutorInnen: Zehrer, Anita; Peters, Mike; Eller, Robert: Sustainable Attitudes of Family Businesses in the Alpine Tourism Region of Tyrol.
    RENT XXXII - Research in Entrepreneurship and Small Business, Toledo, 16.11.2018. (Weblink)

  • Vortragende/r: Kallmünzer, Andreas Co-AutorInnen: Eller, Robert; Peters, Mike; Alford, Philip: Drivers and financial outcomes of digitalization in SMEs.
    22nd Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs (G-Forum), Stuttgart, 11.10.2018. (Weblink)

Vorträge 2017

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Eller, Robert: Determinanten der Work-Life-Balance in Familienunternehmen.
    11. Forschungsforum der Österreichischen Fachhochschulen, Krems, 19.04.2017. (Weblink)

Vorträge 2016

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Eller, Robert: Changes in the Tourism Information Search Process due Smartphone Usage.
    The 23rd Annual e-Tourism Conference on Information and Communication Technologies in Tourism (ENTER 2016), Bilbao, 02.02.2016. (Weblink)

 

 

 



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