Rita Faullant, Johann Fueller, Katja Hutter, (2017) "Fair play: Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences", Management Decision, Vol. 55 Issue: 9, pp.1924-1941

Fuger, Simon; Schimpf, Robert; Füller, Johann; Hutter, Katja (2017): User roles and team structures in a crowdsourcing community for international development – a social network perspective;

Füller, Johann; Lechle, Matthias; Hutter, Katja (2017): Next generation Internet – Video bewegt. St. Gallen Management Review, S. 14-24

Riedl, Christoph; Füller, Johann; Hutter, Katja; Tellis, Gerard (2017): Incentives, Participation, and Performance in Crowdsourcing Contests: Evidence from a Field Study and Two Online Experiment, submitted online and is under consideration for publication in the Journal of Marketing Research.

Füller, Johann; Hautz, Julia; Hauser, Florian; Hutter, Katja (2017): Firestorms: Modeling conflict diffusion and management strategies in online communities. In: JOURNAL OF STRATEGIC INFORMATION SYSTEMS 26/4, S. 285 – 321 Brunswicker, Sabine; Bilgram, Volker; Füller, Johann (2017): Shaping innovation in smart cities with the crowd, Business Horizon 60/2, S.167-177

Füller, Johann; Bilgram, Volker (2017): The moderating effect of personal features on the consequences of an enjoyable co-creation experience. In: Journal of Product and Brand Management 26/4, S. 386 – 401

Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2017): The Role of Professionalism in Innovation Contest Communities. In: Long Range Planning 50/2, S. 243 - 259

Hutter, Katja; Nketia, Bright Adu; Füller, Johann (2017): Falling Short with Participation — Different Effects of Ideation, Commenting, and Evaluating Behavior on Open Strategizing. In: Long Range Planning 50/3, S. 355 - 370

Hutter, Katja; Nketia, Abu Bright; Füller, Johann (2016): Falling Short with Participation — Different Effects of Ideation, Commenting, and Evaluating Behavior on Open Strategizing. Long Range Planning, 09/2016.

Blohm, Ivo; Riedl, Christoph; Füller, Johann; Leimeister, Jan Marco (2016): Rate or Trade? Identifying Winning. In: Information System Research, ISSN 1047-7047 (print) . ISSN 1526-5536 (online)

Hutter, Katja; Matzler, Kurt; Füller, Johann; Hautz, Julia (2015): The Role of Professionalism in Innovation Contest Communities, LRP 2015

Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, Volker; Matzler, Kurt (2015): Machiavellianism or morality: Which behavior pays off in online innovation contests? Journal of Management Information System, Nov. 2015

Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; Füller, Johann; (2015): Switching experience, customer satisfaction, and switching costs in the ICT industry”, Journal of Service Management, Vol. 26 Iss: 1, pp.117 – 136

Hutter, Katja; Kathan, Wolfgang; Hautz, Julia; Füller, Johann (2015): Reciprocity vs. Free-Riding in Innovation Contest Communities, In: Creativity and Innovation Management, Vol. 24, Issue 3, pp. 537-549

Kube M., Hilgers, D., Koch, G. and Füller, J, (2014). Explaining Voluntary Citizen Online Participation using the Concept of Citizenship: An Explanatory Study on an Open Government. Journal of Business Economics: Volume 85, Issue 8 (2015), Page 873-895

Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2014): User Roles and Contributions in Innovation-Contest Communities. In: Journal of Management Information Systems / Summer 2014, Vol. 31, No.1, pp.273-307

Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; Anschober, Markus (2014): Unlocking laggard markets: innovation without high tech. In: Journal of Business Strategy, S. 19-25

Matzer, Kurt; Grabher, Christopher; Huber, Jürgen; Füller, Johann (2013): Predicting new product success with prediction markets in Online Communities. In: R&D Management, S. 420-432

Füller, Johann; Hutter, Katja; Hautz, Julia; Dennhardt, Severin (2013): The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook. In: Journal of Product & Brand Management

Füller, Johann; Hautz, Julia; Hutter, Katja; Thürridl, Carina (2013): Let users generate your video ads? The impact of video source and quality on consumers‘ perceptions and intended behaviors. In: Journal of Interactive Marketing.

Füller, Johann; Schroll, Roland; von Hippel, Eric (2013): User generated brands and their contribution to the diffusion of user innovations. In: Research Policy, May 2013.

Gebauer, Johannes; Johann, Füller; Roland, Pezzei (2013) “The Dark and the Bright Side of Co-creation: Triggers of member behavior in online innovation communities.” Journal of Business Research Special Issue on Virtual Dialogue (Jourqual: B; SSCI 5-Year Impact Factor: 2.484).

Bartl, Michael, Johann Füller, Hans Mühlbacher, and Holger Ernst (2012): “A Manager’s Perspective on Virtual Customer Integration for New Product Development “, Journal of Product Innovation Management (Jourqual: A; SSCI 5-Year Impact Factor: 3.626).

Füller, Johann; Müller, Julia; Hutter, Katja; Matzler, Kurt; Hautz, Julia (2012): Virtual Worlds as Collaborative Innovation and Knowledge Platform.
In: Sprague, R.: Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS 2012). Los Alamitos, California: Conference Publishing Services (CPS) – IEEE Computer Society, ISBN 978-0-7695-4525-7, S. 1003 – 1012.

Toubia, Olivier, Daniel Stieger, Martijn De Jong, and Johann Füller (2012), “Measuring Consumer Preferences Using Product Poker,” Marketing Science 31(1), 138-156 (Jourqual: A+; SSCI 5-Year Impact Factor: 2.996).

Füller, Johann, Katja Hutter, and Rita Faullant (2011), “Why co-creation experience matters? Creative experience its impact on the quantity and quality of creative contributions,” R&D Management. 41(3): 259-273 (Jourqual: C; SSCI 5-Year Impact Factor: 2.806).

Füller, Johann, Katja Hutter, Julia Hautz, and Kurt Matzler (2011), “Kollektive Kooperation. Im Web 2.0 erleben Ideenwettbewerbe eine Renaissance.” Innovationmanager, Magazin für Innovationskultur und nachhaltigen Unternehmenserfolg , 13, 22-24.

Jawecki, Gregor, Johann Füller, and Johannes Gebauer (2011), “A Comparison of Creative Behaviors in Online Communities across Cultures,” Creativity and Innovation Management (Jourqual: C).

Hutter, Katja, Julia Hautz, Johann Füller, Julia Müller, and Kurt Matzler (2011), “Communitition: The tension between competition and collaboration in community based design contests,” Creativity and Innovation Management, 20 (1), 3-21 (Jourqual: C).

Kohler, Thomas, Johann Füller, Kurt Matzler, and Daniel Stieger (2011), “Co-creation in virtual worlds: the design of the user experience,” MIS Quarterly, 35(3): 773 – 778 (Jourqual: A; SSCI 5-Year Impact Factor: 9.821).

Kohler, Thomas, Kurt Matzler, Katja Hutter, Robin Thiemann, and Johann Füller (2011), “Come for the attraction, stay for the interaction: Designing space for social interaction in virtual worlds ” International Journal of Web Based Communities, 7 (2), 174-88.

Kohler, Thomas, Johann Füller, Kurt Matzler, and Daniel Stieger (2011), “Avatar-based Innovation: Consequences of virtual co-creation experiences,” Computers in Human Behavior 27 (1), 160-68.

Matzler K, Stieger D, Füller J. (2011),”Consumer Confusion in Internet-based Mass Customization: Testing a Network of Antecedents and Consequences.” Journal of Consumer Policy 34(2): 231-247 (Jourqual: D).

Matzler, Kurt, Johann Füller, Elisabeth Pichler, and Todd A. Mooradian (2011), “Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities,” Journal of Marketing Management, 1-17 (Jourqual: D).

Matzler, Kurt; Füller, Johann; Kohler, Thomas; Stieger Daniel (2011): “Avatar based innovation: how avatars experience co-creation projects in second life.“ Problems and Perspectives in Management 9(2):22 – 33 (Jourqual: C).

Mühlbacher, Hans, Johann Füller, and Lorraine Huber (2011), “Online Forum Discussion-Based Forecasting of New Product Market Performance,” Marketing ZfP,33 (3): 221-234 (Jourqual: C).

Müller, Julia, Katja Hutter, Johann Füller, and Kurt Matzler (2011), “Virtual Worlds as Knowledge Management Platform-A Practice-Perspective,” Information Systems Journal 21(6): 479 – 501 (Jourqual: B; SSCI 5-Year Impact Factor: 3.020).

Füller, Johann, Hans Mühlbacher, Kurt Matzler, and Gregor Jawecki (2009), “Consumer Empowerment Through Internet-Based Co-creation,” Journal of Management Information Systems, 26 (3), 71-102 (Jourqual: A; SSCI 5-Year Impact Factor: 4.049).

Füller, Johann, Rita Faullant, and Kurt Matzler (2010), “Triggers for Virtual Customer Integration in the Development of Medical Equipment – From a Manufacturer and a User Perspective,” Industrial Marketing Management, 39 (8), 1376-1383 (Jourqual: C, SSCI 5-Year Impact Factor: 2.780).

Füller, Johann (2010), “Refining Virtual Co-Creation from a Consumer Perspective,” California Management Review, 52 (2), 98-122 (Jourqual: C; SSCI 5-Year Impact Factor: 2.524).

Hutter, Katja, Julia Hautz, Johann Füller, Kurt Matzler, and Andrea Mayr (2010), “Ideenwettbewerbe als innovatives Markenbindungsinstrument,” Marketing Review St.Gallen, 4, 26 – 34.

Kohler, Thomas, Kurt Matzler, and Johann Füller (2009), “Avatar-Based Innovation: Using Virtual Worlds for Real World Innovation,” Technovation, 29 (6-7), 395-407 (Jourqual: D; SSCI 5-Year Impact Factor: 2.783).

Tunca, Sezayi and Johann Füller (2009), “Impression Formation in a World Full of Fake Products,” in Advances in Consumer Research Ann L. McGill and Sharon Shavitt (Eds.) Vol. 36. Duluth, MN: Advances in Consumer Research, 36, (Jourqual: C).

Faullant, Rita, Kurt Matzler, and Johann Füller (2008), “The Impact of Satisfaction and Image on Loyalty: The Case of Alpine Ski Resorts,” Managing Service Quality, 18 (2), 163-178 (Jourqual: C).

Faullant, Rita, Johann Füller and Matzler Kurt (2008). “A positioning map of skiing areas using customer satisfaction scores,” International Journal of Hospitality Management 16 (3), 230-245.

Füller, Johann, Kurt Matzler, and Melanie Hoppe (2008), “Brand community members as a source of innovation,” Journal of Product Innovation Management, 25, 6, 08-19 (Jourqual: A; SSCI 5-Year Impact Factor 3.626).

Füller, Johann and Kurt Matzler (2008). “Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups,” Tourism Management, 29 (1), 116-126 (Jourqual: C).

Füller, Johann (2008): Refining Virtual Co-Creation from a Consumer Perspective.
In: Ilipinar, Gursel; Moore, Sarah; Mu, Jifeng: Innovation and Co-Creation. Cambridge: Marketing Science Institute.

Jawecki, Gregor and Johann Füller (2008), “How to Use the Innovative Potential of Online Communities? Netnography – An Unobstrusive Research Method to Absorb the Knowledge and Creativity of Online Communities,” International Journal of Business Process Integration and Management 3 (4), 248-55.

Luedicke, Marius; Füller, Johann (2008): How Brands Enchant: Insights From Observing Community Driven Brand Creation. In: Lee, Angela Y.; Soman, Dilip: Advances in Consumer Research Volume 35. Association for Consumer Research, S. 359 – 366.

Matzler, K., J. Füller, B. Renzl, S. Häfliger and S. Späth (2008). “Customer Satisfaction with Alpine Ski Areas: The Moderating Effects of Personal, Situational, and Product Factors,” Journal of Travel Research, 46 (4), 403-413.

Füller, Johann and Kurt Matzler (2007). “Virtual Product Experience and Customer Participation – a Chance for Customer Centred, Really New Products,” Technovation 27(6/7): 378-387 (Jourqual: D; SSCI 5-Year Impact Factor: 2.783).

Füller, Johann, Gregor Jawecki and Hans Mühlbacher (2007). “Innovation Creation by Online Basketball Communities,” Journal of Business Research 60(1): 60-71 (Jourqual: B; SSCI 5-Year Impact Factor: 2.484).

Füller, Johann, Gregor Jawecki and Hans Mühlbacher (2007). “Développement de Produits et Services en Coopération avec des Communautés en Ligne,” Décisions Marketing 48, 1-12.

Füller, Johann (2007): Online Communities as Promising Innovation Partners for Companies.
In: Limak News 1, S. 6 – 7.

Matzler, K., M. Waiguny and J. Füller (2007). “Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization ” Innovative Marketing 3(3): 7-18.

Matzler, Kurt, Johann Füller and Rita Faullant (2007). “Customer satisfaction and loyalty to Alpine ski resorts: the moderating effect of lifestyle, spending and customers’ skiing skills” International Journal of Tourism Research, 9 (6), 409-421.

Füller, Johann, Michael Bartl, Hans Mühlbacher, and Holger Ernst (2006), “Community Based Innovation: How to Integrate Members of Virtual Communities into New Product Development,” Electronic Commerce Research Journal, 6(1), 57-73 (Jourqual: B).

Füller, Johann, (2006), „Why Consumers Engage in Virtual New Product Developments Initiated by Producers“, Advances in Consumer Research, 33(1), 639-646(Jourqual 1: B).

Füller, Johann; Matzler, Kurt; Faullant, Rita (2006): Asymmetric Effects in Customer Satisfaction.
In: Annals of Tourism Research 4, S. 1159 – 1163.