PUBLICATIONS


CONFERENCE PAPERS

  
Seeber, Isabella; Merz, Alexander, Schwabe, Gerhard; Schimpf, Robert; Füller, Johann (2016): Exploring the Effects of Contest Mechanisms on Idea Shortlisting in an Open Idea Competition. International Conference on Information Systems 2016

Füller, Johann; Hilgers, Dennis; Rapp, Maximilian; Koch, Giordano (2015): How Crowdsourcing Can Be Applied To Co-Create Political Strategies With And For Citizens, 2015 Academy of Management Meeting taking place August 7-11 in Vancouver, BC, Canada

Füller, Johann Co-AutorInnen: Hutter, Katja: Crowdsourcing Social Innovation. 13th Open and User Innovation Society Meeting, Lissabon

Schatz, Lisa Co-AutorInnen: Hofmann, Verena; Stokburger-Sauer, Nicola; Oberhofer, Manuela; Füller, Johann: The Role of Emotion Displays In Advertisements.
15th European Conference on Facial Expression, Measure and Meaning (FACS Conference) – ISRE Pre-Conference, Geneva

Tellis, Gerard J. Co-AutorInnen: Füller, Johann; Hutter, Katja; Riedl, Christopher: Crowdsourcing innovations: external versus internal incentives in activity and performance.
44th European Marketing Academy Conference (EMAC 2015), Leuven

Füller, Johann; Hofmann, Verena et al (2015): EMOTIONS IN TRYVERTISING: THE IMPACT OF EMOTIONAL CHANGE ON CUSTOMER RESPONSE BEHAVIOR, EMAC 2015 Conference hosted by the KU Leuven and Vlerick Business School in Leuven, from Tuesday May 26 to Friday May 29, 2015

Richter, S; Perkmann Berger, S.; Koch, G.; Füller, J. (2013): Online Idea Contests: Identifying Factors for User Retention, in: Konferenzbeitrag, International Conference on Human-Computer Interaction; A.A. Ozok and P. Zaphiris (Eds.): OCSC/HCII 2013, LNCS 8029, pp. 76-85. Springer,  Heidelberg (2013).

Baum, Daniela; Spann, Martin; Füller, Johann; Pedit, Torsten (2013), „Social Media campaigns for new product introductions”, ECIS 2013 Completed Research. Paper 119. http://aisel.aisnet.org/ecis2013_cr/119

Kathan, Wolfgang; Hutter, Katja; Füller, Johann (2013): Reciprocity in Innovation Contest Communities – Reciprocity vs. Free-Riding in an Environment of Competition, In Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM ’13). ACM, New York, NY, USA, 1282-1290.

Matzler, Kurt; Füller, Johann; Koch, Britta; Hautz, Julia; Hutter, Katja (2013): Open strategy paradigm, submitted to the OUI Conference, Brighton.

Matzler Kurt; Füller, Johann; Hutter, Katja (2013): Virtual Co-Creation from a stakeholder network perspective, submitted to the EMAC 2013 Conference, Istanbul.

Kohler, Thomas; Füller, Johann; Hutter, Katja (2013): “Crowdsourcing social innovation”, submitted to the EMAC 2013 Conference, Istanbul.

Faullant, Rita; Füller, Johann; Hutter, Katja (2013), „Fair Play: perceived fairness in crowdsourcing communities and its behavioral consequences“, submitted to Academy of Management Annual Meeting 2013, Orlando.

Whittington, Richard; Berends, Hans; Seidl, David; Dobusch, Leonhard; Matzler, Kurt; Füller, Johann (2013), Open Strategizing: New Practices for Transparent and Inclusive Strategy-Making, submitted to Academy of Management Annual Meeting 2013, Orlando.

Füller, Johann; Oberhofer, Manuela; Hutter, Katja (2013), “Tryvertising: The Impact of Social Testing on Branded Goods”, submitted ad Conference Paper. Brand Consumer Relationship 2013, Boston.

Baum, Daniela, Füller, Johann, Spann, Martin, and Thürridl Carina (2012) ”The Impact of Social Media Campaigns on Consumer Behavior”, submitted as Conference Paper: Marketing Science Conference

Blohm, Ivo; Christoph Riedl, Johann, Füller, Orhan Köroglu, Jan Marco Leimeister, and Helmut Krcmar (2012) “Design Elements for High-performing and Enjoyable Prediction Markets: An Empirical Investigation” submitted to Decision Support Systems.

Füller J, Schroll R, Dennhardt S, Hutter K. (2012), “Social Brand Value and the Value enhancing Role of Social Media Relationships for Brands”, 45 Annual Hawaii International Conference of System Sciences. Computer Society Press: Maui, Hawaii.

Dennhardt, Severin, Thomas Kohler, and Johann Füller (2011), “User-generated Brands and Brand Management in Virtual Worlds,” in 40th European Marketing Academy (EMAC) Conference. Ljubljana.

Faullant, Rita, Johann Füller, Katja Hutter, and Johannes Gebauer (2011), “Fair Play: Perceived Fairness in Idea and Design Contest Communities and its Behavioral Consequences,” in 18th International Product Development Management Conference. Delft, NL: Eigenverlag.

Füller, Johann, Kurt Matzler, Katja Hutter, and Hans Mühlbacher (2011), “The impact of customization on the attachment of products and underlying brands,” in 18th International Product Development Management Conference. Delft, NL: Eigenverlag.

Füller, Johann; Giordano, Koch; Katja, Hutter; (2011): “Open Government – Citizen Engagement into Policymaking”, 9th Open and User Innovation Workshop, Vienna.

Hutter, Katja; Johann, Füller; Giordano, Koch; (2011): “Why Citizens Engage in Open Government Platforms?” Konferenzbeitrag, Informatik 2011 – Informatik schafft Communities, Berlin.

Schroll, Roland; Füller, Johann (2011): Stakeholder branding interactions in social networks. In: Makovec Brencic, M.; et. al.: “The Day After”, 40th European Marketing Academy (EMAC) Conference. Conference Proceedings. Brüssel: European Marketing Association, ISBN 978-961-240-211-2.

Abdelkafi, Nizar, Michael Bartl, Johann Füller, Christoph Ihl, and Markus Rieger (2010), “The Open School Vision – for More Openness at Universities,” in 40th Annual Conference: Informatik 2010: Service Science – Neue Perspektiven für die Informatik, Gesellschaft für Informatik e.V‘. (GI) (Ed.) Vol. LNI 168. Leipzig, Germany: Lecture Notes in Informatics.

Füller, Johann, Annett Lenz, Clemens Pirker, and Markus Rieger (2010), “Crowdsourcing im Unternehmensumfeld,” in Open Innovation umsetzen:  Prozesse, Methoden, Systeme, Kultur, Serhan Ili, ed. Düsseldorf: Symposion.

Füller, Johann, Katja Hutter, Kathrin Möslein, and Jörg Haller (2010), “Evaluation Games – How to Make the Crowd your Jury,” in 40th Annual Conference: Informatik 2010: Service Science – Neue Perspektiven für die Informatik, Gesellschaft für Informatik e.V‘. (GI) (Ed.) Vol. LNI 168. Leipzig, Germany: Lecture Notes in Informatics.

Füller, Johann (2010), “Virtual Co-Creation of New Products and Its Impact on Consumers’ Product and Brand Relationships,” in Academy of Management Annual Meeting: Dare to Care, Leslie Toombs (Ed.). Montréal, Canada: Academy of Management.

Gebauer, Johannes and Johann Füller (2010), “The Dark Side of Co-Creation: How to deal with angry community members,” in 39th European Marketing Academy (EMAC) Conference. Copenhagen.

Hautz, Julia, Katja Hutter, Johann Füller, Kurt Matzler, and Markus Rieger (2010), “How to Establish an Online Innovation Community? The Role of Users and their Innovative Content,” in 43rd Hawaii International Conference on System Sciences Ralph H. Sprague (Ed.). Kauai, Hawaii: Conference Publishing Services (CPS).

Hutter, Katja, Julia Hautz, Kurt Matzler, Julia Müller, and Johann Füller (2010), “Communitition: The tension between competition and collaboration in community based design contests,” in 17th International Product Development Management Conference. Murcia, Spain: Eigenverlag.

Schroll, Roland, Johann Füller, and Andrea Hemetsberger (2010), ““Fine Feathers Make Fine Birds” – Community Brands and Branded Communities,” in Annual North American Conference, Darren W. Dahl and Gita V. Johar and Stijn M.vJ. van Osselaer (Eds.). Jacksonville, Fl: Association for Consumer Research.

Jawecki, Gregor, Johann Füller, and Johannes Gebauer (2009), “A Comparison of Creative Behaviors in Online Communities across Cultures,” in 16th International Product Produce Development Management Conference. Enschede, NL.

Füller, Johann, Matthias Schmid, Katja Hutter, Julia Hautz, Johannes Gebauer, and Michael Kuhn (2009), “What motivates and hinders employees to engage in internal innovation communities?,” in The 2nd ISPIM Innovation Symposium New York City.

Füller, Johann; Matzler, Kurt; Hutter, Katja (2009): Which Creativity Components Qualify Consumers to Engage in Open Innovation Projects? – Exploration of Asymmetrical Effects. In: Proceedings of the 16th International Product Development Management Conference “Managing Dualities in the Innovation Journey”. Eigenverlag / Enschede: Universität Twente / Universiteit Twente.

Mühlbacher, Hans; Füller, Johann (2009): La prévision du succès d`un nouveau produit basée sur des discussions de communautés en ligne. In: AFM Proceedings 2009. Eigenverlag, S. 247 – 254.

Pichler, Elisabeth; Füller, Johann; Matzler, Kurt (2009): The Cars, the enthusiasts and their community. In: Proceedings of the 38th European Marketing Academy Conference (EMAC), Nantes, France, May 26-29, 2009. Eigenverlag

Pfeiffer, Markus, Johann Füller, Roland Schroll and Markus Zinnbauer (2009), “Social Brand Value – An Extended Perspective on How Brands Create Value,” paper presented at INFORMS Marketing Science Conference, Cologne.

Toubia, Olivier, Daniel Stieger, Johann Füller, and Martijn de Jong (2009), “Measuring Consumer Preferences Using Product Poker,” in INFORMS Marketing Science Conference. Ann Arbor, Michigan, USA: Stephen M . Ross School of Business, University of Michigan.

Pichler, Elisabeth; Matzler, Kurt; Füller, Johann (2008): Personality, the product and the brand community. In: Proceedings of the 37th European Marketing Academy (EMAC) Conference, Brighton, United Kingdom, May 27-30, 2008. Eigenverlag.

Bartl Michael, Füller Johann, “User Design in Practice – The Audi Virtual Lab” in The 2007 World Conference on Mass Customization & Personalization (MCP) Vol. submitted and accepted. Cambridge, MA.

Füller Johann, Bartl Michael, “What Consumers Expect from Virtual Co-Creation” in The 2007 World Conference on Mass Customization & Personalization (MCP) Vol. submitted. Cambridge, MA.

Faullant, Rita, Johann Füller, and Kurt Matzler (2008), “Mobile audience interaction – Explaining the adoption of new mobile service application in socially enriched environments.,” in 37th European Marketing Academy (EMAC) – 27.05.2008 – 30.05.2008. Brighton.

Füller, Johann and E. von Hippel (2008), “Costless Brand Creation by User Communities: Implications for Producer-Owned Brands,” in HBS – MIT User and Open Innovation Workshop TUM (Ed.). Harvard Business School, Boston, MA.

Füller, Johann and Eric von Hippel (2008), “Understanding Collaboration and Collective Production: New Insights on Consumer Co-Production,” Advances in Consumer Research – North American Conference Proceedings, 35, 63-66.

Füller, Johann  and Marius K. Lüdicke (2008), “Why Grassroots Communities May Create Better Brands Than Managers Do,” in Engaging Communities for the Company and the Brand, Susan Fournier and Russell Winer (Eds.) Vol. 08-301. Boston: Marketing Science Institute.

Füller, Johann, Rita Faullant, and Kurt Matzler (2008), “Triggers for Virtual Customer Integration in the Development of Medical Equipment – From a Manufacturer and a User Perspective,” in 15th International Product Development Management Conference. Hamburg.

Füller, Johann (2008), “Das kreative Potential von Online-Communities für das Marketing – Das Fallbeispiel Hyve AG,” in WEB 2.0: Hype oder Substanz?, Hermann Diller (Ed.). Nürnberg: Wissenschaftliche Gesellschaft für Innovatives Marketing e.V.

Füller, Johann (2008), “Refining Virtual Co-Creation from a Consumer Perspective,” in Innovation and Co-Creation, Russell Winer (Ed.) Vol. 08-304. Seattle: Marketing Science Institute.

Gebauer, Johannes, Füller Johann, and Christian Lüthje (2008), “The Influence of User Motives on the Characteristics of User Innovations,” in 15th International Product Development Management Conference. Hamburg.

Hutter, Katja, Julia Müller, Johann Füller, and Florian Babel (2008), “Virtual Worlds as Knowledge Management Platform – The Case of Second Life at IBM,” in Advanced International Summer School, 10th Session on: Managing Uncertainty and Competition Through Dynamic Learning Networks, Aldo Romano and Giuseppina Passiante and Pierpaolo Andriani and Ernesto Damiani (Eds.). Grand Hotel Masseriea Santa Lucia, Ostuni – Italy: Scuola Superiore ISUFI e-Business Management Section.

Ihl, Christoph, Frank Piller, and Johann Füller (2008), “Do lead users appreciate the community around product co-design?,” in HBS – MIT User and Open Innovation Workshop Harvard Business School (Ed.). Harvard Business School, Boston, MA.

Kohler, Thomas, Johann Füller, and Kurt Matzler (2008), ” Preconditions of Avatar-Based Innovation: Creating a Compelling Experience,” in When Media Environments Become Real Conference. Bern, Switzerland.

Kohler, Thomas, Johann Füller, and Kurt Matzler (2008), “Avatar-Based Innovation: Using Virtual Worlds for Real World Innovation,” in 15th International Product Development Management Conference. Hamburg

Matzler, Kurt, Johann Füller, Elisabeth Pichler, and Todd A. Mooradian (2008), “Personality, the product and the brand community” in 37th European Marketing Academy (EMAC) Conference. Brighton.

Tunca, Sezayi and Johann Füller (2008), “Impression Formation in a World Full of Fake Products,” in The Association for Consumer Research Annual North American Conference Ann L. McGill and Sharon Shavitt (Eds.) Vol. 36. San Francisco, CA: Advances in Consumer Research.

Füller, Johann (2007): CONSUMER CO-CREATION AND FLOW EXPERIENCE ON THE INTERNET. In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

Matzler, Kurt; Füller, Johann (2007): Brand community members as source of innovation. In: Proceedings of the 14th International Product Development Conference. Eigenverlag.

Faullant, Rita, Kurt Matzler and Johann Füller (2007). “The Impact of Satisfaction and Image on Loyalty: The Case of Alpine Ski Resorts.” 1st  Biannual Internation Conference “Strategic Developments in Services Marketing”, 27-29 September, Chios Island Greece, Greek Marketing Academy.

Füller, Johann, Hans Mühlbacher, Kurt Matzler and Gregor Jawecki (2007). “Can the Internet empower consumers’ innovativeness? A study on the effect of internet-based new product development tools “. EMAC 2007, May, 2007, Reykjavik.

Füller, Johann, Kurt Matzler and Melanie Hoppe (2007). “Brand community members as source of innovation.” 14th international product development conference, June 10-12, 2007, Porto, Portugal.

Füller, Johann, Marius K. Lüdicke and Gregor Jawecki (2007). “How Brands Enchant: Insights From Observing Community Driven Brand Creation “. Annual North American Conference, Memphis, USA.

Füller, Johann, Gregor Jawecki and Hans Mühlbacher (2007). “Innovation Creation in Online Consumer Groups – A Comparison between Outdoor and Basketball Communities “. EURAM, Paris, European Academy of Management.

Füller, Johann and Eric von Hippel (2007). “Innovation Creation in Online Consumer Communities – How Computer Tuners jointly Develop New Products.” Annual North American Conference, Memphis, USA.

Füller, Johann and Michael Bartl (2007). “What Consumers’ Expect from Virtual Co-Creation.” The 2007 World Conference on Mass Customization & Personalization (MCP), Cambridge, MA.

Füller, Johann (2007). “What Motivates Creative Consumers to Participate in Virtual New Product Development? .” AMA Summer Educators’ Conference, 3-6 August, Washington, DC, American Marketing Association.

Gebauer, Johannes and Johann Füller (2007). “Consumer Innovation in Online Computer Tuning Communities.” Annual North American Conference, Memphis, USA

Jawecki, Gregor, Johann Füller and Gianmario Verona (2007). “Innovative Consumer Behavior in Online Communities.” EACR European Advances in Consumer Reserarch 2007, Università Bocconi, Milan, Italy, July10-14, Association for Consumer Research.

Jawecki, Gregor, Johann Füller and Kurt Matzler (2007). “Innovation creation in online consumer groups.” 14th international product development conference, June 10-12, 2007, Porto, Portugal

Matzler, Kurt, Todd A. Mooradian, Johann Füller, Andrea Hemetsberger and Elisabeth Pichler (2007). “Identification with Brand Community and Brand Knowledge: Individual Determinants and Behavioural Consequences.” 2007 Winter SCP, Las Vegas, The Society for Consumer Psychology

Matzler Kurt, Waiguny Martin, Füller Johann (2007): “Usability, Product Knowledge, Consumer Confusion (Configuration Overload) and its Consequences in Internet-Based Mass Customization” in Journal of Consumer Behavior, submitted.

Matzler, Kurt, Johann Füller, and Birgit Renzl (2006), “Customer satisfaction and loyalty with alpine ski resorts: The moderating effect of lifestyle, spending and customer’s skiing skills,” in 35th EMAC Conference. Athens, Greece: Athens University of Economics & Business (AUEB).

Mühlbacher, Hans, Andrea Hemetsberger, Eva Thelen, Christine Vallaster, Rudolf Massimo, Johann Füller, Clemens Pirker, Robert Schorn, and Christine Kittinger (2006), “Brands as Complex Social Phenomena,” in Proceedings of the Thought Leaders International Conference on Brand Management. Birmingham.

Tietz, Robert, Johann Füller, and Cornelius Herstatt (2006), “Signaling – an Innovative Approach to Identify Lead Users in Online Communities,” in International Mass Customization Meeting (IMCM06). Hamburg, Germany: Technical University Hamburg-Harburg.

Füller, Johann and Kurt Matzler (2005), “Virtual Product Development and Customer Participation – a Chance for Customer Centered, Real New Products,” in 2005 Conference ‘Virtual Product Development (VDP) in Automotive Engineering, Erich Payer (Ed.). Mürzzuschlag, Austria: payerconsulting.

Jawecki, Gregor, Johann Füller, and Hans Mühlbacher (2005), “Joint Product Development Activities in Online Consumer Groups – The Basketball Innovation Community,” in EMAC 34. Milan, Italy: European Marketing Academy (EMAC).

Bartl, Michael, Holger Ernst, and Johann Füller (2004), “Community Based Innovation – eine Methode zur Einbindung von Online Communities in den Innovationsprozess,” in Produktentwicklung mit virtuellen Communities, C. Herstatt and J. Sander, Eds. Wiesbaden: Gabler.

Bartl, Michael, Johann Füller, Holger Ernst, and Hans Mühlbacher (2003), “Managerial Perspectives on Virtual Customer Integration: Cognition, Attitude, and Intention,” in Proceedings: 2nd Interdisciplinary World Congress on Mass Customization and Personalization. Munich.

Füller, Johann and Hans Mühlbacher (2004), “Community-Based-Innovation – ein Ansatz zur Einbindung von Online Communities in die Entwicklung neuer Dienstleistungen,” in Dienstleistungmanagement Jahrbuch 2004, M. Bruhn and B. Stauss, Eds. Gabler Verlag: Wiesbaden, 303-325.

Füller, Johann, Michael Bartl, Hans Mühlbacher, and Holger Ernst (2004), “Community Based Innovation – A Method to Utilize the Innovative Potential of Online Communities,” in Hawaii International Conference on System Sciences, HICSS-37. Big Island, Hawaii: IEEE.

Füller, Johann (2004) “Virtual Customer Integration from a Consumer‘s Perspective: Qualification, Motivation and Experience” The LMU-MIT International Workshop on User Innovation and Open Source Software, Munich, June.

Kreuzbauer, Robert and Johann Füller (2004), “How Design Attributes Affect Brand Extension Concept Tests,” in 33rd EMAC Conference. Murcia, Spain: European Marketing Academy (EMAC).

Piller, Frank, Christoph Ihl, Johann Füller, and Christof Stotko (2004), “Toolkits for Open Innovation – The Case of Mobile Phone Games,” in 37th Annual Hawaii International Conference on System Sciences (HICSS). Big Island, Hawaii: IEEE.

Piller, Frank, Johann Füller, Christoph Ihl (2004) “Toolkits as Business Models: The Case of Mobile Phone Games”, The LMU-MIT International Workshop on User Innovation and Open Source Software, Munich, June.

Füller, Johann and Michael Schmidt-Gabriel (2003), “Vom Lead User zum Unternehmer – Virtuelle Kundeneinbindung am Beispiel des “DiGGiT”Snowboard Rucksacks,” in Mass Customization und Kundenintegration, Frank Piller and Christof Stotko, Eds. Düsseldorf: Symposion

Füller, Johann (2003) “Community Based Innovation –  A Method to Utilize the Innovative Potential of Online Communities by Integrating its Members into NPD”,  The Vienna/MIT International Workshop on User Innovation and Open Source Software, Wien, 7/2003.

Working Papers and Submitted Papers

Tellis, Gerard; Pescher, Christian; Füller, Johann (2016): Crowdsourcing Ideas for Innovation:

Talent, Touch or Turnover?, submitted to Marketing Science

Hauser, Florian; Hutter, Katja; Hautz, Julia; Füller, Johann (2016): Modeling conflict diffusion and management strategies in online communities submitted to Journal of Strategic Information Systems

Brunswicker, Sabine; Bilgram, Volker; Füller, Johann (2016): The Moderating Effect of Personal Characteristics on the Consequences of an Enjoyable Co-Creation Experience, submitted to Journal of Product & Brand Management

Hutter, Katja; Adu Nketia, Bright; Strebel, Raphael; Matzler, Kurt; Füller, Johann (2014): Open Strategy in R&D Management, submitted to R&D Management Conference 2014
Matzler, Kurt; Füller, Johann; Hutter, Katja; Hautz, Julia; Stieger, Daniel (2014): OPEN STRATEGY: TOWARDS A RESEARCH AGENDA, submitted to SSRN.

Blohm, Ivo; Riedl, Christoph; Füller, Johann (2014): The Influence of Down Trading, Price Elasticity, and Perceived Enjoyment on Preference Market Performance, submitted to MIS Quarterly.

Koch, Giordano; Hutter, Katja; Füller, Johann; Hilgers, Dennis (2014): Why Do Citizens Engage in Governmental Crowdsourcing Initiatives? Motives and Their Impact on Participation Behavior. Submitted to Policy Studies Journal.

Kurt Matzler, Prof.; Johann Füller, Prof.; Julia Hautz, Dr.; Daniel Stieger, Dr. (2014): Social Media and Open Strategy: Towards a Research Agenda. Submitted to the Journal of Strategic Information Systems.

Christoph Riedl, Prof. Dr.; Fueller Johann, Prof. Dr.; Jan Marco Leimeister, Prof. Dr.; Helmut Krcmar, Prof. Dr, (2014): The Influence of Down Trading, Price Elasticity, and Perceived Enjoyment on Preference Market Performance. Submitted to the Journal:  Decision Support Systems.

Füller, Johann; Hautz, Julia; Hutter, Kaja; Matzler, Kurt (2013): User Roles and Contributions in Internet-based Innovation-Contest Communities. Submitted to the JMIS.

Füller, Johann;  Thürridl, Carina; Hutter, Katja (2013): When the crowd gets messy ­ How crowdsourcing disasters emerge and how to manage them? Submitted to the California Management Review.

Tellis, Gerard  with Pescher, Christian and Füller, Johann (2013): Crowdsourcing for new product ideas. Presentation at the Center for Global Innovation, Boeing.
Matzler, Kurt Co-AutorInnen: Stieger, Daniel; Füller, Johann: Democratizing strategy: What strategists can learn from innovations managers.

19th International Product Development Management Conference, Manchester, 17.06.2012 – 19.06.2012. (http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=762)

Matzler, Kurt Co-AutorInnen: Grabher, Chris; Huber, Jürgen; Füller, Johann: Predicting new product success with prediction markets in online communities. (http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=762)

Baum, Daniela, Füller, Johann, Spann, Martin, and Thürridl Carina (2012) ”The Impact of Social Media Campaigns on Consumer Behavior”, submitted as Conference Paper: Marketing Science Conference

Blohm, Ivo; Christoph Riedl, Johann, Füller, Orhan Köroglu, Jan Marco Leimeister, and Helmut Krcmar (2012) “Design Elements for High-performing and Enjoyable Prediction Markets: An Empirical Investigation” submitted to Decision Support Systems.

Füller, Johann, Julia, Hautz, Katja, Hutter and Carina Thürridl (2012) „Let Users Generate the Ad? The Impact of Content Source and Quality on Consumers’ Perception and Intended Behavior” submitted to Journal of Interactive Marketing for 2nd Review.

Füller, Johann, Severin Denhardt, Roland Schroll, and Katja Hutter (2012): “The Value-Enhancing Role of Social Networks Around Brands: The Concept of Social Brand Value” submitted to Journal of Marketing.

Füller, Johann, Schroll Roland, and Eric Von Hippel (2011), “Brands as User Generated Content: Evidence and Implications ” MIT Sloan School of Management Working Paper (January).

Füller, Johann and Eric Von Hippel (2008), “Costless Creation of Strong Brands by User Communities: Implications for Porducer-Owned Brands,” MIT Sloan Research Paper No. 4718-08

Bartl, Michael, Johann Füller, Holger Ernst, and Hans Mühlbacher (2003), “Managerial Perspectives on Virtual Customer Integration – Cognition, Attitude, and Intention.” Vallendar: Scientific Working Paper Series of the Otto Beisheim Graduate School of Management