Publications of Johann Füller

Publications

Books

Schoolbook / Textbook, Non-Scientific
  • Matzler, Kurt; Hautz, Julia; Füller, Johann; Hutter, Katja (2013): Der Open-Innovation Leitfaden für Klein- und Mittelbetriebe in Südtirol. Ein Praxishandbuch. Innsbruck: Studia Universitätsverlag. ISBN 978-3-902652-79-9. (Web link)

Contributions to Books / Journals

Journal Article (Original Paper)
  • Baum, Daniela; Spann, Martin; Füller, Johann; Thürridl, Carina (2019): The impact of social media campaigns on the success of new product introductions.
    In: Journal of Retailing and Consumer Services 50, pp. 289 - 297. (DOI) (Web link)

  • Fecher, Florian; Winding, Johanna; Hutter, Katja; Füller, Johann (in press): Innovation labs from a participants' perspective.
    In: Journal of Business Research. (DOI) (Web link)

  • Bilgram, Volker; Füller, Johann; Leitl, Michael (2018): Wie Innovationen Erfolg haben.
    In: Harvard Business Manager 2018/4, pp. 22 - 33. (Web link)

  • Brunswicker, S.; Bilrgram, V.; Füller, Johann (2017): Taming wicked civic challenges with an innovative crowd.
    In: Business Horizons 60/2, pp. 167 - 177. (DOI)

  • Faullant, Rita; Füller, Johann; Hutter, Katja (2017): Fair play: Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences.
    In: Management Decision 55/9, pp. 1924 - 1941. (DOI) (Web link)

  • Fuger, Simon; Schimpf, Robert; Füller, Johann; Hutter, Katja (2017): User roles and team structures in a crowdsourcing community for international development - a social network perspective.
    In: Information Technology For Development 23/3, pp. 438 - 462. (DOI)

  • Füller, Johann; Bilgram, V. (2017): The moderating effect of personal features on the consequences of an enjoyable co-creation experience.
    In: Journal of Product and Brand Management 26/4, pp. 386 - 401. (DOI)

  • Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2017): The Role of Professionalism in Innovation Contest Communities.
    In: Long Range Planning 50/2, pp. 243 - 259. (DOI)

  • Füller, Johann; Lechle, Matthias; Hutter, Katja (2017): Next Generation Internet - Video bewegt.
    In: Marketing Review St.Gallen 2, pp. 14 - 24. (Web link)

  • Hauser, Florian; Hautz, Julia; Hutter, Katja; Füller, Johann (2017): Firestorms: Modeling conflict diffusion and management strategies in online communities.
    In: The Journal of Strategic Information Systems 26/4, pp. 285 - 321. (DOI) (Web link)

  • Hutter, Katja; Nketia, Bright Adu; Füller, Johann (2017): Falling Short with Participation — Different Effects of Ideation, Commenting, and Evaluating Behavior on Open Strategizing.
    In: Long Range Planning 50/3, pp. 355 - 370. (DOI)

  • Blohm, Ivo; Riedl, Christoph; Füller, Johann; Leimeister, Jan Marco (2016): Rate or Trade? Identifying Winning Ideas in Open Idea Sourcing.
    In: Information Systems Research 27/1, pp. 27 - 48. (DOI)

  • Matzler, Kurt; Füller, Johann; Hutter, Katja; Hautz, Julia; Stieger, Daniel (2016): Crowdsourcing strategy: how openness changes strategy work.
    In: Problems and Perspectives in Management 14/3/cont. 2, pp. 450 - 460. (DOI) (Web link)

  • Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, Volker; Matzler, Kurt (2015): Machiavellianism or Morality: Which Behavior Pays Off In Online Innovation Contests?
    In: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS 32/3, pp. 197 - 228. (DOI) (Web link)

  • Kathan, Wolfgang; Hutter, Katja; Füller, Johann; Hautz, Julia (2015): Reciprocity vs. Free-Riding in Innovation Contest Communities.
    In: Creativity and Innovation Management 24/3, pp. 537 - 549. (DOI) (Web link)

  • Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; Füller, Johann (2015): Switching experience, customer satisfaction, and switching costs in the ICT industry.
    In: Journal of Service Management 26/1, pp. 117 - 136. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2014): User Roles and Contributions in Innovation-Contest Communities.
    In: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS 31/1, pp. 273 - 308. (DOI)

  • Hautz, Julia; Füller, Johann; Hutter, Katja; Thürridl, Carina (2014): Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors.
    In: JOURNAL OF INTERACTIVE MARKETING 28/1, pp. 1 - 15. (DOI) (Web link)

  • Kathan, Wolfgang; Matzler, Kurt; Füller, Johann; Hautz, Julia; Hutter, Katja (2014): Open innovation in SMEs: a case study of a regional open innovation platform.
    In: Problems and Perspectives in Management 12/1, pp. 16 - 26. (Web link)

  • Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; Anschober, Markus (2014): Unlocking laggard markets: Innovation without high tech.
    In: Journal of Business Strategy 35/2, pp. 19 - 25. (DOI)

  • Bilgram, Volker; Füller, Johann; Bartl, Michael; Biel, Stefan; Miertsch, Meike (2013): Eine Allianz gegen Flecken.
    In: Harvard Business Manager März 2013, pp. 62 - 68.

  • Füller, J; Schroll, R; von Hippel, Eric (2013): User generated Brands and their Contribution to the Diffusion of User Innovations.
    In: RESEARCH POLICY 42/6-7, pp. 1197 - 1209. (DOI) (Web link)

  • Gebauer, Johannes; Füller, Johann; Pezzei, Roland (2013): The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities.
    In: Journal of Business Research 66/9, pp. 1516 - 1527. (DOI) (Web link)

  • Hutter, Katja; Hautz, Julia; Dennhardt, Severin; Füller, Johann (2013): The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.
    In: Journal of Product and Brand Management 22/5/6, pp. 342 - 351. (Web link)

  • Matzler, Kurt; Grabher, Christopher; Huber, Juergen; Fueller, Johann (2013): Predicting new product success with prediction markets in online communities.
    In: R & D Management 43/5, pp. 420 - 432. (DOI) (Web link)

  • Bartl, M.; Füller, J.; Mühlbacher, H.; Ernst, H. (2012): A Manager’s Perspective on Virtual Customer Integration for New Product Development.
    In: Journal of Product Innovation Management 29/6, pp. 1031 - 1046. (DOI) (Web link)

  • Faullant, Rita; Füller, Johann; Matzler, Kurt (2012): Mobile Audience Interaction – Explaining the Adoption of New Mobile Service Applications in Socially Enriched Environments.
    In: Engineering Management Research 1/1, pp. 59 - 76. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja (2012): „Im Spiel liegt die Wahrheit” - Games zur Insights-Generierung.
    In: Marketing Review St.Gallen 2, pp. 26 - 32. (Web link)

  • Füller, Johann; Hutter, Katja; Fries, Mirijam (2012): Crowdsourcing for goodness sake: Impact of incentive preference on contribution behavior for social innovation.
    In: Advances in International Marketing 23/11, pp. 137 - 159. (DOI)

  • Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia (2012): Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects.
    In: Creativity and Innovation Management 21/3, pp. 247 - 262. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Faullant, Rita (2011): Why Co-Creation Experience matters? Creative Experience and its Impact on the Quantity and Quality of Creative Contributions.
    In: R & D Management 41/3, pp. 259 - 273. (DOI)

  • Hutter, Katja; Hautz, Julia; Füller, Johann; Mueller, Julia; Matzler, Kurt (2011): Communitition: The Tension between Competition and Collaboration in Community-Based Design Contests.
    In: Creativity and Innovation Management 20/1, pp. 3 - 21. (DOI)

  • Kohler, Thomas; Füller, Johann; Matzler, Kurt; Stieger, Daniel (2011): Co-Creation in Virtual Worlds: The Design of the User Experience.
    In: MIS QUARTERLY 35/3, pp. 773 - 778. (Web link)

  • Kohler, Thomas; Matzler, Kurt; Hutter, Katja; Thiemann, Robin; Füller, Johann (2011): Experience design for communities in virtual worlds: come for the attraction, stay for the interaction.
    In: International Journal of Web Based Communities 7/2, pp. 174 - 188. (Web link)

  • Matzler, Kurt; Füller, Johann; Kohler, Thomas; Stieger Daniel (2011): Avatar based innovation: how avatars experience co-creation projects in second life.
    In: Problems and Perspectives in Management 9/2, pp. 22 - 33. (Web link)

  • Matzler, Kurt; Stieger, Daniel; Füller, Johann (2011): Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences.
    In: Journal of Consumer Policy 34/2, pp. 231 - 247. (DOI)

  • Müller, Julia; Hutter, Katja; Füller, Johann; Matzler, Kurt (2011): Virtual worlds as knowledge management platform – a practice-perspective.
    In: Information Systems Journal 21/6, pp. 479 - 501. (DOI)

  • Füller, Johann; Faullant, Rita; Matzler, Kurt (2010): Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user's perspective.
    In: Industrial Marketing Management 39/8, pp. 1376 - 1383. (DOI)

  • Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; Jawecki, Gregor (2010): Consumer Empowerment Through Internet-Based Co-creation.
    In: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS 26/3, pp. 71 - 102.

  • Hutter, Katja; Hautz, Julia; Füller, Johann; Matzler, Kurt; Mayr, Andrea (2010): Ideenwettbewerbe als innovatives Markenbindungsinstrument.
    In: Marketing Review St.Gallen 4, pp. 26 - 34. (Web link)

  • Kohler, Thomas; Matzler, Kurt; Füller, Johann (2009): Avatar-based innovation: Using virtual worlds for real-world innovation.
    In: Technovation 29/6-7, pp. 395 - 407.

  • Matzler, Kurt; Kohler, Thomas; Füller, Johann; Bailom, Franz (2009): Open Innovation.
    In: Das Wirtschaftsstudium (wisu) - Zeitschrift für Ausbildung, Examen und Weiterbildung 38/4, pp. 536 - 541.

  • Faullant, Rita; Matzler, Kurt; Füller, Johann (2008): A positioning map of skiing areas using customer satisfaction scores.
    In: Journal of Hospitality & Leisure Marekting 16/3, pp. 230 - 245.

  • Faullant, Rita; Matzler, Kurt; Füller, Johann (2008): The impact of satisfaction and image on loyalty: the case of Alpine ski resorts.
    In: Managing Service Quality 18/2, pp. 163 - 178.

  • Füller, Johann; Kohler, Thomas; Matzler, Kurt; Stieger, Daniel (2008): Trendsuche mit Online-Spielen.
    In: Harvard Business Manager 7, pp. 22 - 23.

  • Füller, Johann; Matzler, Kurt (2008): Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups.
    In: Tourism Management 29/1, pp. 116 - 126. (DOI)

  • Füller, Johann; Matzler, Kurt; Hoppe, Melanie (2008): Brand Community Members as a Source of Innovation.
    In: Journal of Product Innovation Management 25/6, pp. 608 - 619.

  • Füller, Johann; Von Hippel, Eric A. (2008): Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands.
    In: MIT Sloan Research Paper Series 4718-08.

  • Jawecki, Gregor; Füller, Johann (2008): How to Use the Innovatie Potential of Online Communities? Netnography - An Unobstrusive Research Method to Absorb the Knowledge and Creativity of Online Communities.
    In: International Journal of Business Process Integration and Management 3/4, pp. 248 - 255.

  • Matzler, Kurt; Füller, Johann; Renzl, Birgit; Herting, Stephan; Späth, Sebastian (2008): Customer Satisfaction with Alpine Ski Areas: The Moderating Effects of Personal, Situational, and Product Factors.
    In: Journal of Travel Research 46, pp. 403 - 413.

  • Füller, Johann; Jawecki, Gregor; Mühlbacher, Hans (2007): Développement de produits et services en coopération avec des communautés en ligne.
    In: Décisions Marketing - revue officielle de l'AFM Association Française du Marketing 48, pp. 47 - 58.

  • Füller, Johann; Matzler, Kurt (2007): Virtual Product Experience and Customer Participation: a Change for Customer Centred, Really New Products.
    In: Technovation 27/6, pp. 378 - 387.

  • Füller, Johann; Bartl, Michael; Ernst, Holger; Mühlbacher, Hans (2006): Community-based innovation: How to integrate members of virtual communities into new product development.
    In: Electronic Commerce Research 6/1, pp. 57 - 73. (Web link)

  • Füller, Johann; Jawecki, Gregor; Mühlbacher, Hans (2006): Innovation Creation by Online Basketball Communities.
    In: Journal of Business Research 60/1, pp. 60 - 71.

  • Füller, Johann; Matzler, Kurt; Faullant, Rita (2006): Asymmetric Effects in Customer Satisfaction.
    In: Annals of Tourism Research 4, pp. 1159 - 1163.

Journal Article (Proceedings Paper)
  • Oberhofer, Manuela; Füller, Johann; Hofmann, Verena (2014): Tryvertising - What Makes Consumers Share Product Innovations With Others?
    In: Advances in Consumer Research 42, pp. 348 - 351. (Web link)

  • Schroll, Roland; Hemetsberger, Andrea; Füller, Johann (2010): Fine Feathers Make Fine Birds - Community Brands and Branded Communities.
    In: Advances in Consumer Research 38. (Web link)

  • Luedicke, Marius; Füller, Johann (2008): How Brands Enchant: Insights From Observing Community Driven Brand Creation.
    In: Advances in Consumer Research 35, pp. 359 - 366.

  • Füller, Johann (2007): What Motivates Creative Consumers to Participate in Virtual New Product Development?
    In: Proceedings of the AMA Summer Educators' Conference 18, pp. 111 - 121. (Web link)

Book Chapter (Original Paper)
  • Hautz, Julia; Matzler, Kurt; Sutter, Johannes; Hutter, Katja; Füller, Johann (2019): Practices of Inclusion in Open Strategy.
    In: Seidl, David; Whittington, Richard; von Krogh, Georg (ed): Cambridge Handbook of Open Strategy. Cambridge: Cambridge University Press., ISBN 978-1-108-42486-8, pp. 87 - 105. (Web link)

  • Füller, Johann; Hutter, Katja; Koch, Giordano (2016): Crowdsourcing in the Tourism Industry: From Idea Generation Towards Merchandizing User-Generated Souvenirs.
    In: Egger, Roman; Gula, Igor; Walcher, Dominik: Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry. Dordrecht - Heidelberg - London - New York - Berlin: Springer (= Tourism on the Verge)., ISBN 978-3-642-54088-2, pp. 277 - 289. (DOI) (Web link)

  • Hutter, Katja; Füller, Johann (2015): The New Normal of Innovation Management: Towards a Dual-Open and Closed-Innovation Logic.
    In: Herstatt, Cornelius; Ehls, Daniel: Open Source Innovation: The Phenomenon, Participant's Behavior, Business Implications. London; New York [u.a.]: Routledge., ISBN 978-1-138-80202-5, pp. 290 - 301. (Web link)

  • Füller, Johann; Hutter, Katja; Gebauer, Johannes; Pirker, Clemens (2014): How to Identify Great Designs: The Subjectivity of Design Evaluations.
    In: Leimeister, J.M.; Rajagopalan: Virtual Communities. Armonk, NY: M.E. Sharpe (= Advances in Management Information Systems (AMIS), 20)., pp. 119 - 131. (Web link)

  • Füller, Johann; Lemmer, Sandra; Hutter, Katja (2014): Crowdsourcing: How Social Media and the Wisdom of the Crowd Change Future Companies.
    In: Gassmann, Oliver; Schweitzer, Fiona: Management of the Fuzzy Front End of Innovation. Dordrecht - Heidelberg - London - New York - Berlin: Springer., ISBN 978-3-319-01056-4, pp. 243 - 249. (DOI)

  • Matzler, Kurt; Füller, Johann; Koch, Britta; Hautz, Julia; Hutter, Katja (2014): Open Strategy - A New Strategy Paradigm?
    In: Matzler, Kurt; Pechlaner, Harald; Renzl, Birgit: Strategie und Leadership. Festschrift für Hans H. Hinterhuber. Wiesbaden: Springer Gabler., ISBN 978-3-658-04056-7, pp. 37 - 55. (DOI) (Web link)

  • von den Eichen, Stephan Friedrich; Matzler, Kurt; Freiling, Jörg; Füller, Johann (2014): Woran Geschäftsmodellinnovationen scheitern.
    In: Peter Granig; Erich Hartlieb; Hans Lercher: Innovationsstrategien. Von Produkten und Dienstleistungen zu Geschäftsmodellinnovationen. Wiesbaden: Springer Gabler., ISBN 978-3-658-01031-7, pp. 147 - 159. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Hautz, Julia (2013): The Future of Crowdsourcing: From Idea Contests to MASSive Ideation.
    In: Huff, Anne Sigismund; Möslein, Kathrin M.; Reichwald, Ralf: Leading Open Innovation. Cambridge, MA: MIT Press., ISBN 978-0-262-01849-4, pp. 241 - 261. (Web link)

  • Füller, Johann; Jonas, Julia (2013): Netnography in the Food Industry: How the German Supplier for Flavors and Scents Symrise Made Use of Online Community Discussions as a Source of Innovation.
    In: Augsdorfer, Peter; Bessant, John; Moslein, Kathrin: Discontinuous Innovation: Learning to Manage the Unexpected. London: Imperial College Press (= Series on Technology Management, 22)., ISBN 978-1848167803, pp. 213 - 220. (Web link)

  • Füller, Johann; Hück, Steffen; Bartl, Michael; Leckenwalter, Richard (2008): Community Research: Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore.
    In: Kaul, Helge; Steinmann, Cary: Community Marketing - Wie Unternehmen in sozialen Netzwerken Werte schaffen. Stuttgart: Schäffer-Poeschel., ISBN 978-3-7910-2757-9, pp. 187 - 199.

  • Mühlbacher, Hans; Füller, Johann; Jawecki, Gregor (2007): Online Communities und Innovation: Wie lässt sich das Wissen von Online Communities für die Entwicklung neuer Leistungen nutzen?
    In: Bayon, Tomas; Herrmann, Andreas; Huber, Frank (Hrsg.): Vielfalt und Einheit in der Marketingwissenschaft. Ein Spannungsverhältnis. Wiesbaden: Gabler Verlag., ISBN 978-3834906441, pp. 97 - 110.

  • Füller, Johann; Jawecki, Gregor; Bartl, Michael (2006): Produkt- und Serviceentwicklung in Kooperation mit Online Communities.
    In: Hinterhuber, Hans. H.; Matzler, Kurt (Hrsg.): Kundenorientierte Unternehmensführung. Kundenorientierung - Kundenzufriedenheit - Kundenbindung. Wiesbaden: Gabler Verlag., ISBN 3-8349-0227-6, 5., überarb. und erw. Auflage, pp. 435 - 454.

  • Füller, Johann; Jawecki, Gregor; Mühlbacher, Hans (2006): Equipment-Related Knowledge Creation in Innovative Online Basketball Communities.
    In: Renzl, Birgit; Matzler, Kurt; Hinterhuber, Hans (Hrsg.): The Future of Knowledge Management. Houndmills [u.a.]: Palgrave Macmillan., ISBN 1-403-94760-0, pp. 161 - 183.

  • Füller, Johann; Mühlbacher, Hans; Bartl, Michael (2006): Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess.
    In: Hinterhuber, Hans. H.; Matzler, Kurt (Hrsg.): Kundenorientierte Unternehmensführung. Kundenorientierung - Kundenzufriedenheit - Kundenbindung. Wiesbaden: Gabler Verlag., ISBN 3-8349-0227-6, 5., überarb. und erw. Auflage, pp. 193 - 217.

  • Hemetsberger, Andrea; Füller, Johann (2006): Qual der Wahl - Welche Methode führt zu kundenorientierten Innovationen?
    In: Hinterhuber, Hans. H.; Matzler, Kurt (Hrsg.): Kundenorientierte Unternehmensführung. Kundenorientierung - Kundenzufriedenheit - Kundenbindung. Wiesbaden: Gabler Verlag., ISBN 3-8349-0227-6, 5., überarb. und erw. Auflage, pp. 399 - 433.

Proceedings Article (Full Paper)
  • Seeber, I.; Zantedeschi, D.; Bhattacherjee, A.; Füller J. (2017): The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests.
    In: Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS 2017). Association for Information Systems (AIS) / AIS Electronic Library (AISeL) (= Proceedings of the Hawaii International Conference on System Sciences (HICSS))., ISBN 978-0-9981331-0-2, pp. 4334 - 4343. (Web link)

  • Merz, A.; Seeber, I.; Maier, R.; Richter, A.; Schimpf, Robert; Füller, Johann; Schwabe, G. (2016): Exploring the Effects of Contest Mechanisms on Idea Shortlisting in an Open Idea Competition.
    In: Proceedings of the International Conference on Information Systems (ICIS 2016). Association for Information Systems (AIS) / AIS Electronic Library (AISeL) (= Proceedings of the International Conference on Information Systems (ICIS))., ISBN 978-0-9966831-3-5, elektronisch. (Web link)

  • Füller, Johann; Müller, Julia; Hutter, Katja; Matzler, Kurt; Hautz, Julia (2012): Virtual Worlds as Collaborative Innovation and Knowledge Platform.
    In: Sprague, R.: Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS 2012). Los Alamitos, California: Conference Publishing Services (CPS) - IEEE Computer Society (= Proceedings of the Hawaii International Conference on System Sciences (HICSS))., ISBN 978-0-7695-4525-7, pp. 1003 - 1012. (Web link)

  • Füller, Johann; Schroll, Roland; Dennhardt, Severin; Hutter, Katja (2012): Social Brand Value and the Value enhancing Role of Social Media Relationships for Brands.
    In: Sprague, R.: Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS 2012). Los Alamitos, California: Conference Publishing Services (CPS) - IEEE Computer Society (= Proceedings of the Hawaii International Conference on System Sciences (HICSS))., ISBN 978-0-7695-4525-7, pp. 3218 - 3227. (Web link)

  • Füller, Johann; Möslein, Kathrin M.; Hutter, Katja; Haller, Jörg B. A. (2010): Evaluation Games – How to Make the Crowd your Jury.
    In: Fähnrich, Klaus-Peter; Franczyk, Bogdan: Informatik 2010: Service Science - Neue Perspektiven für die Informatik. Beiträge der 40. Jahrestagung der Gesellschaft für Informatik e.V. (GI), Band 1. Berlin - Bonn: Köllen (= GI-Edition: Lecture Notes in Informatics, 175)., ISBN 978-3-88579-269-7, pp. 955 - 960. (Web link)

  • Mühlbacher, Hans; Füller, Johann (2009): La prévision du succès d`un nouveau produit basée sur des discussions de communautés en ligne.
    In: AFM Proceedings 2009. Eigenverlag., pp. 247 - 254.

  • Pichler, Elisabeth; Füller, Johann; Matzler, Kurt (2009): The Cars, the enthusiasts and their community.
    In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. Nantes, France, May 26-29, 2009. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).

  • Füller, Johann (2008): Refining Virtual Co-Creation from a Consumer Perspective.
    In: Ilipinar, Gursel; Moore, Sarah; Mu, Jifeng: Innovation and Co-Creation. Cambridge: Marketing Science Instiute.

  • Mühlbacher, Hans; Hemetsberger, Andrea; Thelen, Eva; Vallaster, Christine; Kittinger, Christine; Massimo, Rudolf; Füller, Johann; Pirker, Clemens; Schorn, Robert (2006): Brands as Complex Social Phenomena.
    In: Proceedings of the Thought Leaders International Conference on Brand Management, Birmingham. Eigenverlag.

  • Füller, J.; Jawecki, G.; Mühlbacher, H. (2005): Joint Product Development Activities in Online Consumer Groups - The Basketball Innovation Community.
    In: Proceedings of the 34th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).

Proceedings Article (Abstract)
  • Merz, A.; Seeber, I.; Maier, R.; Füller, J. (2016): Exploring the Effects of Comment and Revision Patterns on Idea Quality in Innovation Contests.
    In: Lakhani, K. R.; von Hippel, E.; Baldwin, C.; Thomke, S.: Open and User Innovation Society Conference Harvard 2016. Book of Abstracts. Harvard: Harvard Business School., pp. 65 - 66. (Web link)

  • Hofmann, Verena; Oberhofer, Manuela; Füller, Johann; Stokburger-Sauer, Nicola (2015): Emotions in tryvertising; The impact of emotional change on customer response behavior.
    In: Warlop, Luk; Muylle, Steve: Proceedings of the 44th EMAC Annual Conference 2015. Collaboration in Research. 24-27 May 2015, Leuven, Belgium. Leuven: KU Leuven Publication., ISBN 978-90-823-8330-0, p. 45. (Web link)

  • Schroll, Roland; Füller, Johann (2011): Stakeholder branding interactions in social networks.
    In: Makovec Brencic, M. et al.: Proceedings of the 40th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., ISBN 978-961-240-211-2.

  • Hautz, Julia; Hutter, Katja; Füller, Johann; Matzler, Kurt; Rieger, Markus (2010): How to Establish an Online Innovation Community? The Role of Users and their Innovative Content.
    In: Sprague, Ralph H.: Proceedings of the 43rd Annual Hawaii International Conference on System Sciences (HICCS 2010). Los Alamitos: IEEE Computer Society Press (= Proceedings of the Hawaii International Conference on System Sciences (HICSS)).

  • Hutter, Katja; Hautz, Julia; Matzler, Kurt; Müller, Julia; Füller, Johann (2010): Communitition: The tension between competition and collaboration in community based design contests.
    In: Proceedings of the 17th International Product Development Management Conference. Murcia: University of Murcia.

  • Füller, Johann; Matzler, Kurt; Hutter, Katja (2009): Which Creativity Components Qualify Consumers to Engage in Open Innovation Projects? – Exploration of Asymmetrical Effects.
    In: Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey". Eigenverlag / Enschede: Universität Twente / Universiteit Twente.

  • Füller, Johann; Schmid, Matthias; Hautz, Julia; Hutter, Katja; Gebauer, Johannes; Kuhn, Michael (2009): What motivates and hinders employees to engage in internal innovation communities?
    In: Proceedings of the 2nd ISPIM Innovation Symposium. Eigenverlag.

  • Füller, Johann; Luedicke, Marius (2008): Why Grassroots Communities May Create Better Brands Than Managers Do.
    In: Batra, Rishtee; Lawrence, Ben: Engaging Communities for the Company and the Brand. Cambridge: Marketing Science Instiute., p. 8.

  • Pichler, Elisabeth; Matzler, Kurt; Füller, Johann (2008): Personality, the product and the brand community.
    In: Proceedings of the 37th European Marketing Academy (EMAC) Conference. Brighton, United Kingdom, May 27-30, 2008. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).

  • Faullant, Rita; Matzler, Kurt; Füller, Johann (2007): The Impact of Satisfaction and Image on Loyalty: The Case of Alpine Ski Resorts.
    In: Proceedings of the 1st Biannual International Conference. Eigenverlag.

  • Füller, Johann (2007): CONSUMER CO-CREATION AND FLOW EXPERIENCE ON THE INTERNET.
    In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

  • Füller, Johann; Jawecki, Gregor; Lüdicke, Marius (2007): How Brands Enchant: Insights From Observing Community Driven Brand Creation.
    In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

  • Füller, Johann; Jawecki, Gregor; Mühlbacher, Hans (2007): Innovation Creation in Online Consumer Groups - A Comparision between Outdoor and Basketball Communities.
    In: Proceedings of the European Academy of Management (EURAM). Eigenverlag.

  • Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; Jawecki, Gregor (2007): Can the Internet empower consumers' innovativeness? A study on the effect of internet-based new product development tools.
    In: Engilbertsson, H.Ö. (Ed.): Proceedings of the 36th EMAC Conference. Brüssel: European Marketing Academy.

  • Füller, Johann; Von Hippel, Eric (2007): Innovation Creation in Online Consumer Communities – How Computer Tuners jointly Develop New Products.
    In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

  • Füller, Johanna; Bartl, Michael (2007): What Consumers' Expect from Virtual Co-Creation.
    In: Proceedings of the 2007 World Conference on Mass Customization & Personalization (MCP). Eigenverlag.

  • Gebauer, Johannes; Füller, Johann (2007): Consumer Innovation in Online Computer Tuning Communities.
    In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

  • Jawecki, Gregor; Füller, Johann; Matzler, Kurt (2007): Innovation creation in online consumer groups.
    In: Proceedings of the 14th International Product Development Conference. Eigenverlag.

  • Jawecki, Gregor; Füller, Johann; Verona, Gianmario (2007): Innovative Consumer Behavior in Online Communities.
    In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

  • Matzler, Kurt; Füller, Johann (2007): Brand community members as source of innovation.
    In: Proceedings of the 14th International Product Development Conference. Eigenverlag.

  • Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; Hemetsberger, Andrea; Pichler, Elisabeth A. (2007): Identification with brand community and brand knowledge: Individual determinants and behavioural consequences.
    In: Proceedings of the Society for Consumer Psychology (SCP) Conference. Eigenverlag. (Web link)

Journal Article in Professional / Transfer-Oriented Journal
  • Füller, Johann; Hutter, Katja (2017): Wenn Digitale Innovation die Unternehmensbewertung beflügelt - Neue Kennzahlen sind gefragt.
    In: M&A Review 2017/9, pp. 314 - 319. (Web link)

  • Füller, Johann (2013): Sorry we’re open. Den Kunden als Wertschöpfungspartner verstehen.
    In: Brand Logic Spectrum 13, p. 5.

  • Matzler, Kurt; Mooradian, Todd A.; Füller, Johann (2013): Laggard innovation. Oder: Warum man "Nachzügler" anders behandeln muss und weshalb das Motto "Weniger ist mehr" ein ungeahntes Marktpotenzial zur Folge haben kann.
    In: Perspectives - Management Journal 5, pp. 165 - 181. (Web link)

  • Rapp, Maximilian; Füller, Johann (2013): Kollaborative Produktgestaltung durch Open Innovation.
    In: Economic Engineering 6/2013, pp. 72 - 74. (Web link)

  • Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2011): Kollektive Kooperation. Im Web 2.0 erleben Ideenwettbewerbe eine Renaissance.
    In: Innovationsmanager 13, pp. 22 - 24. (Web link)

  • Füller, Johann (2008): Consommation et alimentation, nouveaux domaines de recherche pour les sciences humaines.
    In: View - The Danone Research Newsletter 03/2008, pp. 6 - 7.

  • Füller, Johann (2007): Online Communities as Promising Innovation Partners for Companies.
    In: Limak News 1, pp. 6 - 7.

Book Chapter, Transfer-Oriented
  • Füller, Johann (2013): G/Co Create!
    In: Trend Book 2013. Leaders of Change. Eindhoven: Dutch Design Week., ISBN 978-9-490-39504-9, p. 140.

Other Publications

Electronic Publication, Scientific
  • Lakhani, Karim R.; Hutter, Katja; Healy Pokrywa, Stephanie; Füller, Johann (2013): Open Innovation at Siemens. (Web link)

Media Contributions

Article in Popular Magazine
  • Füller, Johann: Tipps von den Tüftlern - Um Innovationen zu forcieren, spannen auch Mittelständler immer häufiger ihre Kunden und Geschäftspartner ein.
    In: Wirtschaftswoche of 2008-11-18.

  • Füller, Johann: Interview with Dr. Johann Fueller.
    In: Ponoko Blog of 2008-11-04. (Web link)

Lectures

Presentations at Conferences, Symposia, etc.

Conference Lecture (Invited Plenary / Keynote Lecture)
  • Lecturer(s): Füller, Johann: The new normal of innovation: Disruption in the sport industry.
    22. Jahrestagung des Arbeitskreises Sportökonomie, München, 2018-05-25. (Web link)

  • Lecturer(s): Füller, Johann: The New Normal of Innovation. Digital Intelligent Innovation Ecosystems.
    15th International Open and User Innovation Conference 2017, Innsbruck, 2017-07-12. (Web link)

Conference Lecture (Invited Lecture)
  • Lecturer(s): Füller, Johann: Chancen und Risiken neuer Marketingwege: virales Marketing, Blogs/Communities.
    49. IMM-Bundeskonferenz, Hamburg, 2008-11-21.

  • Lecturer(s): Füller, Johann: Verbraucherkommunikation in der Web-Community - wie lassen sich Bedürfnisse gezielt identifizieren und für Unternehmen strategisch nutzen?
    6. International Health Forum, Hamburg, 2008-11-14.

  • Lecturer(s): Füller, Johann: Co-Creation: Instrumente und Fallbeispiele zur webbasierten Interaktion mit Kunden im Innovationsbereich.
    1. Aachener Innovationsplattform, Aachen, 2008-11-13.

  • Lecturer(s): Füller, Johann: What Motivates Creative Consumers to Participate in Virtual New Product Development?
    American Marketing Association (AMA) Summer Marketing Educators' Conference 2007, Washington, D.C., 2007-08-03.

  • Lecturer(s): Füller, Johann: Benefit, cost and the type of innovation in user communities.
    4th International Workshop on User Innovation, München, 2006-07-14.

  • Lecturer(s): Füller, Johann: Motives and the type of innovations in user communities.
    4th International Workshop on User Innovation, München, 2006-07-14.

  • Lecturer(s): Füller, Johann: What motivates creative consumers to participate in virtual new product development?
    4th International Workshop on User Innovation, München, 2006-07-13.

  • Lecturer(s): Füller, Johann: Signaling - an Innovative Approach to Identify Lead Users in Online Communities.
    Joint Conference International Mass Customization Meeting (IMCM06) & International Conference on Economic, Technical and Organisational Aspects of Product Configuration Systems (PETO'06), Hamburg, 2006-06-23.

Conference Lecture (Upon Registration)
  • Lecturer(s): Seeber, I. Co-author(s): Zantedeschi, D.; Bhattacherjee, A.; Füller, J.: Too Many Cooks Spoil the Broth: Community Feedback and Idea Quality in Idea Contests.
    15th International Open and User Innovation Conference 2017, Innsbruck, 2017-07-11. (Web link)

  • Lecturer(s): Seeber, I. Co-author(s): Zantedeschi, D.; Bhattacherjee, A.; Füller, J.: The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests.
    50th Hawaii International Conference on System Sciences (HICSS 2017), Waikola, Hawaii, 2017-01-05. (Web link)

  • Lecturer(s): Merz, A. Co-author(s): Seeber, I.; Maier, R.; Richter, A.; Schimpf, R.; Füller, J.: Exploring the Effects of Contest Mechanisms on Idea Shortlisting in an Open Idea Competition.
    37th International Conference on Information Systems (ICIS 2016), Dublin, 2016-12-13. (Web link)

  • Lecturer(s): Rapp, Maximilian Co-author(s): Füller, Johann; Hilgers, Dennis; Koch, Giordano: How Crowdsourcing Can Be Applied To Co-Create Political Strategies With And For Citizens.
    75th Annual Meeting of the Academy of Management (AOM), Vancouver, 2015-08-10. (Web link)

  • Lecturer(s): Füller, Johann Co-author(s): Hutter, Katja: Crowdsourcing Social Innovation.
    13th Open and User Innovation Society Meeting, Lissabon, 2015-07-13. (Web link)

  • Lecturer(s): Schatz, Lisa Co-author(s): Hofmann, Verena; Stokburger-Sauer, Nicola; Oberhofer, Manuela; Füller, Johann: The Role of Emotion Displays In Advertisements.
    15th European Conference on Facial Expression, Measure and Meaning (FACS Conference) - ISRE Pre-Conference, Geneva, 2015-07-06.

  • Lecturer(s): Tellis, Gerard J. Co-author(s): Füller, Johann; Hutter, Katja; Riedl, Christopher: Crowdsourcing innovations: external versus internal incentives in activity and performance.
    44th European Marketing Academy Conference (EMAC 2015), Leuven, 2015-05-28. (Web link)

  • Lecturer(s): Hofmann, Verena Co-author(s): Oberhofer, Manuela; Füller, Johann; Stokburger-Sauer, Nicola: Emotions in tryvertising: The impact of emotional change on customer response behavior.
    44th European Marketing Academy Conference (EMAC 2015), Leuven, 2015-05-27. (Web link)

  • Lecturer(s): Oberhofer, Manuela Co-author(s): Füller, Johann; Hofmann, Verena: Tryvertising – What Makes Consumers Share Product Innovations With Others?
    Association for Consumer Research (ACR) North American Conference 2014, Baltimore, 2014-10-24. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Hautz, Julia; Thürridl, Carina: Don’t mess with the crowd! The emergence and management of crowdsourcing disasters.
    74th Annual Meeting of the Academy of Management (AOM), Philadelphia, 2014-08-04. (Web link)

  • Lecturer(s): Riedl, Christopher Co-author(s): Füller, Johann; Hutter, Katja: The Impact of Incentive Preferences on Crowd Behavior.
    12th Annual Open and User Innovation Workshop, Boston, 2014-07-28. (Web link)

  • Lecturer(s): Matzler, Kurt; Hutter, Katja Co-author(s): Füller, Johann; Hautz, Julia; Stieger, Daniel: Crowdsourcing strategy: How openness changes strategy work – towards a research agenda.
    Oxford Workshop and Special Issue of LONG RANGE PLANNING on “OPEN STRATEGY: TRANSPARENCY AND INCLUSION IN STRATEGY PROCESSES”, Oxford, 2014-06-30. (Web link)

  • Lecturer(s): Bilgram, Volker Co-author(s): Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt: Machiavellianism or morality - Which behaviour pays off in innovation contests?
    21st International Product Development Management Conference (IPDMC), Limerick, 2014-06-16. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Matzler, Kurt; Füller, Johann; Hautz, Julia; Stieger, Daniel: Social Media and Open Strategy: Towards a Research Agenda.
    Pre-ECIS2014 Workshop: Social Information Systems, Tel Aviv, 2014-06-08. (Web link)

  • Lecturer(s): Nketia, Bright Co-author(s): Hutter, Katja; Strebel, Raphael; Matzler, Kurt; Füller, Johann: Open Strategy in R&D Management.
    The R&D Management Conference 2014 "Connecting High Value Solutions with Future Markets", Stuttgart, 2014-06-04. (Web link)

  • Lecturer(s): Matzler, Kurt Co-author(s): Füller, Johann; Hautz, Julia; Hutter, Katja: OPEN STRATEGY: HARNESSING THE COLLECTIVE INTELLIGENCE OF AN ORGANIZATION IN STRATEGIZING.
    ICKEM 2013 - 11th International Conference on Knowledge, Economy and Management, Valletta, 2013-11-27. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Matzler, Kurt; Füller, Johann; Koch, Britta; Hutter, Katja: Open strategy: Applying Principles of Open Innovation on Strategizing Processes.
    Strategizing Open Innovation: foundations for new approaches, Bath, 2013-09-19. (Web link)

  • Lecturer(s): Kathan, Wolfgang Co-author(s): Hutter, Katja; Füller, Johann: Reciprocity in Innovation Contest Communities - Reciprocity vs. Free-Riding in an Environment of Competition.
    Third Workshop on Social Network Analysis in Applications - SNAA 2013, Niagara Falls, 2013-08-25. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Faullant, Rita; Füller, Johann: Fair play: Perceived fairness in crowdsourcing communities and behavioral consequences.
    73rd Annual Meeting of the Academy of Management (AOM), Orlando, 2013-08-13.

  • Lecturer(s): Hautz, Julia Co-author(s): Koch, Britta; Matzler, Kurt; Füller, Johann; Hutter, Katja: Open strategy - A new strategy paradigm.
    11th International Open and User Innovation Workshop, Brighton, 2013-07-16. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Riedl, Christoph: Crowdsourcing Social Innovation: The Impact of Incentive Preference on Contribution Behavior.
    11th International Open and User Innovation Workshop, Brighton, 2013-07-16. (Web link)

  • Lecturer(s): Hautz, Julia; Bjoerk, Jennie; Magnusson, Mats Co-author(s): Füller, Johann; Hutter, Katja; Karlsson, Magnus: Ideation In Firm Internal Communities - The Effects Of Roles And Collaboration Structures.
    20th International Product Development Management Conference (IPDMC) “Re-Enchanting Technology”, Paris, 2013-06-25. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Hautz, Julia; Matzler, Kurt: Virtual Co-Creation from a Stakeholder Network Perspective.
    42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-06. (Web link)

  • Lecturer(s): Kohler, Thomas Co-author(s): Hutter, Katja; Füller, Johann: Crowdsourcing Social Innovation.
    42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-06. (Web link)

  • Lecturer(s): Füller, Johann; Hutter, Katja: ScrapLab: How to find innovative and sustainable designs made of scrap? Impact of Incentive Preference on Contribution Behavior.
    10th Annual International Open and User Innovation Workshop, Boston, 2012-07-31. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Füller, Johann; Hutter, Katja: Loyalty and its Impact on Consumers’ Innovation Community Engagement.
    10th Annual International Open and User Innovation Workshop, Boston, 2012-07-31. (Web link)

  • Lecturer(s): Koch, Giordano Co-author(s): Füller, Johann; Hutter, Katja: Identifying Participants' Roles in Open Government Platforms and its Impact on Community Growth.
    10th Annual International Open and User Innovation Workshop, Boston, 2012-07-31. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Thürridl, Carina; Hautz, Julia: When the Crowd gets Messy – How to Avoid Open Innovation Disasters?
    Open Innovation: New Insights and Evidence Conference, London, 2012-06-25. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Faullant, Rita: Drivers of innovation management 2.0 and employee-based innovation communities.
    19th International Product Development Management Conference, Manchester, 2012-06-19. (Web link)

  • Lecturer(s): Matzler, Kurt Co-author(s): Grabherr, Chris; Huber, Jürgen; Füller, Johann: Predicting new product success with prediction markets in online communities.
    19th International Product Development Management Conference, Manchester, 2012-06-19. (Web link)

  • Lecturer(s): Matzler, Kurt Co-author(s): Stieger, Daniel; Füller, Johann: Democratizing strategy: What strategists can learn from innovations managers.
    19th International Product Development Management Conference, Manchester, 2012-06-19. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Füller, Johann; Hutter, Katja: Brand loyalty and its impact on consumers’ innovation community engagement.
    19th International Product Development Management Conference, Manchester, 2012-06-18. (Web link)

  • Lecturer(s): Schroll, Roland Co-author(s): Füller, Johann; Dennhardt, Severin; Hutter, Katja: The Value-Enhancing Role of Social Networks Around Brands: The Concept of Social Brand Value.
    Consumer-Brand Relationships Conference, Boston, 2012-06-05. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Hutter, Katja; Dennhardt, Severin; Füller, Johann: The Impact Of Social Media On Brand Awareness And Purchase Intention: The Case Of Mini On Facebook.
    41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-23. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Faullant, Rita: The passion of user generated brands.
    41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-23. (Web link)

  • Lecturer(s): Füller, Johann; Hutter, Katja Co-author(s): Hautz, Julia: The Future of Crowdsourcing: from Idea Contests to MASSive Ideation.
    2011 World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization & Open Innovation, San Francisco, 2011-11-18. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Füller, Johann; Hutter, Katja; Matzler Kurt: The Good into the Pot, the Bad into the Crop: How to identify the best Designs?
    9th Annual International Open and User Innovation Workshop, Wien, 2011-07-05. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Faullant, Rita; Füller, Johann; Gebauer, Johannes: Fair Play: Perceived Fairness and its Impact on Loyalty Change.
    9th Annual International Open and User Innovation Workshop, Wien, 2011-07-05. (Web link)

  • Lecturer(s): Schroll, Roland Co-author(s): Füller, Johann; von Hippel, Eric: User-Generated Brands: Towards a user-driven brand management?
    9th Annual International Open and User Innovation Workshop, Wien, 2011-07-05.

  • Lecturer(s): Koch, Giordano Co-author(s): Füller, Johann; Hutter, Katja: Open Government – Citizen Engagement into Policymaking.
    9th Annual International Open and User Innovation Workshop, Wien, 2011-07-04. (Web link)

  • Lecturer(s): Matzler, Kurt Co-author(s): Hutter, Katja; Hautz, Julia; Füller, Johann: The innovativeness of SMEs: Linking employee engagement, employee loyalty, and individual innovative behavior.
    18th International Product Development Management Conference, Delft, 2011-06-07. (Web link)

  • Lecturer(s): Faullant, Rita; Hutter, Katja Co-author(s): Füller, Johann; Gebauer, Hans: Fair play: Perceived fairness in idea and design contest communities and its behavioral consequences.
    18th International Product Development Management Conference, Delft, 2011-06-06. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Hutter, Katja; Füller, Johann; Matzler, Kurt: “The good into the pot, the bad into the crop”: How to identify the best designs?
    18th International Product Development Management Conference, Delft, 2011-06-06. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Matzler, Kurt; Füller, Johann; Mühlbacher, Hans: The impact of customization on the attachment of products and underlying brands.
    18th International Product Development Management Conference, Delft, 2011-06-06. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Hutter, Katja; Füller, Johann; Matzler, Kurt: Where do the great ideas evolve: Exploring the Relationship between Network Position and Idea Quality.
    8th Annual International Open and User Innovation Workshop, Cambridge, 2010-08-04. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Schmid, Matthias; Hautz, Julia; Gebauer, Johannes: What Motivates and Hinders Employees to Engage in Internal Innovation Communities?
    8th Annual International Open and User Innovation Workshop, Cambridge, 2010-08-04. (Web link)

  • Lecturer(s): Füller, Johann; Hutter, Katja; Hautz, Julia Co-author(s): Müller, Julia; Matzler, Kurt: Communitition: The Tension between Competition and Collaboration in Community Based Design Contests.
    8th Annual International Open and User Innovation Workshop, Cambridge, 2010-08-02. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Hautz, Julia; Füller, Johann; Matzler, Kurt: Building an Online Innovation Community: Roles of User-Generated Content, User Types and Motivation.
    The R&D Management Conference 2010, Manchester, 2010-06-30.

  • Lecturer(s): Hutter, Katja Co-author(s): Hautz, Julia; Füller, Johann; Matzler, Kurt: Where do the great ideas evolve? Exploring the relationship between network position and idea quality.
    The R&D Management Conference 2010, Manchester, 2010-06-30.

  • Lecturer(s): Hutter, Katja; Hautz, Julia; Matzler, Kurt Co-author(s): Müller, Julia; Füller, Johann: Communitition: The tension between competition and collaboration in community based design contests.
    17th International Product Development Management Conference, Murcia, 2010-06-15.

  • Lecturer(s): Kohler, Thomas Co-author(s): Hautz, Julia; Matzler, Kurt; Füller, Johann: Engaging Avatars For Effective Co-Creation.
    39th European Marketing Academy Conference (EMAC), Kopenhagen, 2010-06-03. (Web link)

  • Lecturer(s): Hautz, Julia; Hutter, Katja Co-author(s): Füller, Johann; Matzler, Kurt; Rieger, Markus: How to Establish an Online Innovation Community? The Role of Users and their Innovative Content.
    43rd Hawaii International Conference on System Sciences (HICSS 2010), Kauai, Hawaii, 2010-01-08.

  • Lecturer(s): Matzler, Kurt; Hutter, Katja Co-author(s): Füller, Johann: Which Creativity Components Qualify Consumers to Engage in Open Innovation Projects? - Exploration of Asymmetrical Effects.
    16th International Product Development Management Conference, Enschede, 2009-06-09.

  • Lecturer(s): Füller, Johann: Avatar-based innovation: How Avatars Experience Co-Creation Projects in Second Life.
    TUHH User and Open Innovation Workshop, Hamburg, 2009-06-03.

  • Lecturer(s): Füller, Johann: Co-Creation Experience and its Impact on Users‘ Creative Contribution.
    TUHH User and Open Innovation Workshop, Hamburg, 2009-06-03.

  • Lecturer(s): Füller, Johann: Avatar-based Innovation. Exploring the Nature and Role of the Virtual Co-creation Experience.
    Virtual Worlds Conference: "New Ventures and Leadership in Virtual Worlds", Austin, 2009-04-02.

  • Lecturer(s): Füller, Johann: Understanding Collaboration and Collective Production: New Insights on Consumer Co-Production.
    Association for Consumer Research (ACR) Conference 2008, San Francisco, CA, 2008-10-23.

  • Lecturer(s): Füller, Johann: Costless Brand by User Communities: Implications for Producer-Owned Brands.
    HBS - MIT User and Open Innovation Workshop, Boston, 2008-08-04.

  • Lecturer(s): Füller, Johann: Do lead users appreciate the community around product co-design?
    HBS - MIT User and Open Innovation Workshop, Boston, 2008-08-04.

  • Lecturer(s): Füller, Johann; Matzler, Kurt: Triggers for Virtual Customer Integration in the Development of Medical Equipment - From a Manufacturer and a User Perspective.
    15th International Product Development Management Conference, Hamburg, 2008-07-01.

  • Lecturer(s): Füller, Johann: The Influence of User Motives on the Characteristics of User Innovations.
    15th International Product Development Management Conference, Hamburg, 2008-06-29.

  • Lecturer(s): Pichler, Elisabeth: Personality, the product and the brand community.
    37th European Marketing Academy (EMAC) Conference, Brighton, 2008-05-28.

  • Lecturer(s): Füller, Johann: HOW BRANDS ENCHANT: INSIGHTS FROM OBSERVING COMMUNITY DRIVEN BRAND CREATION.
    Association for Consumer Research (ACR) North American Conference 2007, Memphis, 2007-10-26.

  • Lecturer(s): Füller, Johann; Von Hippel, Eric: Innovation Creation in Online Consumer Communities – How Computer Tuners jointly Develop New Products.
    Association for Consumer Research (ACR) North American Conference 2007, Memphis, 2007-10-26.

  • Lecturer(s): Gebauer, Johannes; Füller, Johann: Consumer Innovation in Online Computer Tuning Communities.
    Association for Consumer Research (ACR) North American Conference 2007, Memphis, 2007-10-26.

  • Lecturer(s): Füller, Johann: What Consumers' Expect from Virtual Co-Creation.
    The 2007 World Conference on Mass Customization & Personalization (MCP), Cambridge, 2007-10-08.

  • Lecturer(s): Faullant, Rita; Füller, Johann: The Impact of Satisfaction and Image on Loyalty: The Case of Alpine Ski Resorts.
    1st Biannual International Conference "Strategic Developments in Services Marketing", Chios Island Greece, 2007-09-28.

  • Lecturer(s): Faullant, Rita; Füller, Johann; Matzler, Kurt: A positioning map of skiing areas using customer satisfaction scores.
    1st Biannual International Conference "Strategic Developments in Services Marketing", Chios Island Greece, 2007-09-28.

  • Lecturer(s): Füller, Johann: Innovative Consumer Behavior in Online Communities.
    European Conference of the Association for Consumer Research (EACR 2007), Mailand, 2007-07-11.

  • Lecturer(s): Matzler, Kurt; Füller, Johann: Innovation creation in online consumer groups.
    14th International Product Development Management Conference, Porto, 2007-06-11.

  • Lecturer(s): Füller, Johann: Can the Internet empower consumers' innovativeness?
    36th European Marketing Academy (EMAC) Conference, Reykjavik, 2007-05-24.

  • Lecturer(s): Matzler, Kurt; Füller, Johann: Identification with brand community and brand knowledge: Individual determinants and behavioural consequences.
    Society for Consumer Psychology (SCP) conference, Las Vegas, 2007-02-23.

Lecture at Expert Conference
  • Lecturer(s): Füller, Johann; Matzler, Kurt: Open Innovation - virtuelle Kundenintegration in den Produktinnovationsprozess.
    4. Forum Innovation und Produktentwicklung, Wien, 2007-03-22.

  • Lecturer(s): Füller, Johann: Open Innovation - virtuelle Kundenintegration in den Produktinnovationsporzess.
    14. Innovationspool der Plattform für Innovationsmanagement "Open Innovation - Integration von Kunden, Lieferanten und Mitbewerbern in den Innovationsprozess", Wels, 2006-11-15.

Lecture at Summer-/Winterschool
  • Lecturer(s): Hutter, Katja; Müller, Julia; Füller, Johann: Virtual Worlds as Knowledge Management Platform – The Case of Second Life at IBM.
    Advanced International Summer School, 10th Session, Managing Uncertainty and Competition Through Dynamic Learning Networks, Ostuni - Brindisi, 2008-07-04.

  • Lecturer(s): Füller, Johann; Jawecki, Gregor: How to Use the Innovative Potential of Online Communities? Netnography - An Unobtrusive Research Method to Absorb the Knowledge and Creativity of Online Communities.
    Advanced International Summer School "e-Business and Complexity: New Management Practices", Lecce, 2006-07-06.

  • Lecturer(s): Füller, Johann; Matzler, Kurt: Integrating Cusotmer Knowledge in Product Innovation: A Case Study on Virtual Product Devleopment.
    Advanced International Summer School "e-Business and Complexity: New Management Practices", Lecce, 2006-07-06.

Lecture at Project Meeting / Research Cooperation Meeting
  • Lecturer(s): Füller, Johann: Customer Bonding through Virtual Consumer Integration into New Product Development.
    Forschungsworkshop mit dem Lehrstuhl Prof. Baldauf, Innsbruck, 2006-12-18.

Guest Lectures

Guest Lecture
  • Lecturer(s): Füller, Johann; Hutter, Katja: ScrapLab: How to find innovative and sustainable designs made of scrap? Impact of Incentive Preference on Contribution Behavior.
    Mason School of Business, Williamsburg, 2011-10-21.

  • Lecturer(s): Füller, Johann: Online-Produktentwicklung in Kooperation mit virtuellen Communities.
    Management Center Innsbruck (MCI), Innsbruck, 2009-02-20.

  • Lecturer(s): Füller, Johann: Netnography.
    Technische Universität Hamburg (TUHH), Hamburg, 2008-10-27.

  • Lecturer(s): Füller, Johann: Einstein´s World - Idea Generation as New Form of Gaiming.
    Technische Universiteit Delft / Delft University of Technology / Technische Universiteit Delft, Delft, 2006-10-16.

  • Lecturer(s): Füller, Johann: Unternehmerisches Denken und Handeln (Einführungsveranstaltung Masterstudiengang MBA&Eng., FH-München).
    Fachhochschule München, München, 2006-10-08.

  • Lecturer(s): Füller, Johann: Produkt- und Serviceentwicklung in Kooperation mit Online Communities.
    Montanuniversität Leoben, Leoben, 2006-10-05.

  • Lecturer(s): Füller, Johann: Innovation and Online Communities. Getting Access to Consumers Know-How by Applying Netnography.
    Massachusetts Institute of Technology (MIT), Cambridge, MA, 2006-09-07.

  • Lecturer(s): Füller, Johann: Customize Innovation - How to Create Successful New Products by Applying Virtual Customer Integration Methods.
    Universität Bern, Bern, 2006-05-22.

  • Lecturer(s): Füller, Johann: HYVE - The Innovation Factory.
    Fachhochschule München, München, 2006-04-07.

Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
  • Lecturer(s): Füller, Johann: Produktentwicklung in Kooperation mit Online-Communities.
    Marketing Club Vorarlberg, Feldkirch, 2008-10-20.

Projects, scholarships and other third-party funds

Research Projects

  • Füller, Johann Rupert: LESLAB. Lean Start up.
    EUREGIO - Europaregion Tirol - Südtirol - Trentino, Mobility Fund
    2019-01-23 - 2019-10-20

  • Füller, Johann: iSmartMS. i-Smart Management Solutions.
    Land Tirol, Innovationsförderung
    2016-05-04 - 2018-05-03

  • Füller, Johann: Austausch von technischen und kaufmännischen Informationen zu Hartmetallzerspanungsprodukten und Herstelltechnologien sowie zu Open Innovation Technologien.
    CERATIZIT Austria Gesellschaft m.b.H.
    2016-04-14 - 2018-12-31

  • Füller, Johann; Matzler, Kurt: WKO Tirol. Stiftungsprofessur für „Innovation und Entrepreneurship“.
    Wirtschaftskammer Tirol
    2014-10-01 - 2017-09-30

  • Füller, Johann; Matzler, Kurt: Magna. Magna Stiftungsprofessur Innovation und Entrepreneurship.
    Magna Education & Research GmbH & Co KG
    2012-10-01 - 2014-09-30

Organisation of Events

  • von Hippel, Eric; Lakhani, Karim; Füller, Johann; Fuger, Simon: Organisation, 15th International Open and User Innovation Conference 2017, Innsbruck, Österreich, 2017-07-10 - 2017-07-12. (Web link)

Professional Posts and Affiliations

  • Füller, Johann: Gutachter.
    International Journal of Electronic Marketing and Retailing, Olney, 2008-01-01 on-going.

  • Füller, Johann: Gutachter.
    M@n@gement, Paris, 2008-01-01 on-going.

  • Füller, Johann: Gutachter.
    Journal of Marketing, Chicago, 2008-01-01 on-going.

  • Füller, Johann: Gutachter.
    R&D Management, Oxford, 2008-01-01 - 2009-12-31.

Academic Activities and Achievements

Doctoral Theses / Postdoctoral Qualifications

  • Füller, Johann: Community Based Innovations - Virtual Integration of Online Consumer Groups into New Product Development: Preconditions, Opportunities and Motives (2005).

Awards and Honours

  • Seeber, I.; Zantedeschi, D.; Bhattacherjee, A.; Füller, J.: Best Paper Award Winner auf der Hawaii International Conference on System Sciences (HICSS 2017) für "The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests" (2017). (Web link)

  • Hautz, Julia; Füller, Johann; Hutter, Katja; Thürridl, Carina: Best Paper Award 2015 (2015). (Web link)

  • Lakhani, Karim R.; Hutter, Katja; Healy Pokrywa, Stephanie; Füller, Johann: The Case Centre Awards and Competitions 2015: Open Innovation at Siemens (2015). (Web link)

  • Kathan, Wolfgang; Hutter, Katja; Füller, Johann: Best Paper Award SNAA2013 (to Award the most significant contribution to the 3rd Workshop on Social Network Analysis in Applications) (2013). (Web link)

  • Hutter, Katja; Hautz, Julia; Füller, Johann; Mueller, Julia; Matzler, Kurt: Tudor Rickards and Susan Moger Best Paper Award 2011 by the Journal "Creativity and Innovation Management" (2012). (Web link)

  • Kohler, Thomas; Matzler, Kurt; Füller, Johann: Emerald Citation of Excellence Award 2009 (2010).

Supervision of Student Theses

  • Füller, Johann Rupert: Bohnacker, Jan-Karim Friedemann: Crowdsourcing in the Field of Oil & Gas Exploration (2019 on-going).

  • Füller, Johann Rupert: Freiin von Feilitzsch, Calixta Josephine Hela: The Identification of Entrepreneurial Personalities and their Traits. How Entrepreneurial Events should be designed to address these Personalities:
    The Case of Skinnovation in Innsbruck (2019).

  • Füller, Johann Rupert: Kigle, Thomas: Adoption of 'Social Innovation' in Tyrol
    How the civic society can be persuaded to adopt and engage in Social Innovations (2019).

  • Füller, Johann Rupert: Pape, Lennart: The influence of startup events on entrepreneurial capabilities - on the example of Skinnovation (2019).

  • Füller, Johann Rupert: Pieper, Konstantin: Artificial Intelligence's Potential and Impact on Innovation (2019).

  • Füller, Johann Rupert: Stelzer, Lukas: How can a start-up establish successful sales partnerships in B2B software business? (2019).

  • Füller, Johann Rupert: Wahl, Julian: Machine Learning in the Front End of Innovation -
    Trying to identify promising Ideas for New Product Development (2019).

  • Füller, Johann Rupert: Widmann, Simon: SME ACCELERATION
    ECOSYSTEM INNOVATION FOR SMEs IN TYROL (2019).

  • Füller, Johann Rupert: Schreiber, Iris Kristin: The impact of social start- ups in the Circular Economy (2018 - 2019).

  • Füller, Johann Rupert: Dohle, Patrick Jan: Intuition or deliberation? Decision making preferences of participants of crowdsourcing contests (2018).

  • Füller, Johann Rupert: Herzog, Sarah-Maria Margarete: Open Development: An Explorative Study of Design Parameters with QCA (2018).

  • Füller, Johann Rupert: Höller, Laura: THE IMPACT OF START-UP TV SHOWS ON THE FOUNDER SCENE AND POTENTIAL FUTURE ENTREPRENEURS (2018).

  • Füller, Johann Rupert: Janus, Tobias: DIGITAL INNOVATION
    Examine Digital Readiness of SMEs (2018).

  • Füller, Johann Rupert: Peintner, Valentin: Artificial Intelligence and its Impact on Innovation - Assessment of AI`s Readiness and Future Role in Innovating (2018).

  • Füller, Johann Rupert: Ratzinger, Sebastian: A Manager´s Perspective on the Innovator´s Card (2017 - 2018).

  • Füller, Johann: Frisch, Vinzenz Amadeus: Intuition, Deliberation and the generation of high quality ideas - The context of crowdsourcing (2017).

  • Füller, Johann: Giermaier, Andreas: GAMIFICATION IN CROWDSOURCING (2017).

  • Füller, Johann: Mair, Lukas: "HOW DO STARTUP EVENTS INFLUENCE THE LOCAL STARTUP SCENE?"
    ON THE EXAMPLE OF SKINNOVATION 2017 (2017).

  • Füller, Johann: Schradstetter, Kristina: CUSTOMER EXPERIENCE IN RETAIL BANKING - AN EMPIRICAL STUDY ON THE ROLE OF ENVIRONMENT AND ATMOSPHERE IN RETAIL BANKING (2017).

  • Füller, Johann: Schwaighofer, Manuel: READY OR NOT? THE INFLUENCE OF SUSTAINABLE MOBILITY CONCEPTS ON THE FUTURE OF THE AUTOMOBILE INDUSTRY (2017).

  • Füller, Johann: Falkner, Stephanie: Strategic Use of Social Media Marketing in Start-ups (2016 - 2017).

  • Füller, Johann; Peters, Mike: Bachmaier, Vanessa: Examining the role of corporate social media platforms fo tacit knowledge externatlization in the hospitality industry (2016 - 2017).

  • Matzler, Kurt; Füller, Johann: Spieß, Teresa Ruth: An Interactional Perspective of Innovative Work Behavior
    Analysis of the Situational Specificity of Broad and Narrow Personality Traits as Predictors (2016 - 2017).

  • Füller, Johann: Berger, David: SUSTAINABLE DEVELOPMENT: FALSE HOPE OR ECONOMIC OPPORTUNITY?
    MOBILIZING FOR RURAL SUSTAINABLE DEVELOPMENT, THE EXAMPLE ANRAS (2016).

  • Füller, Johann: Ecker, Lena Elisabeth: CLOSING THE GAP BETWEEN VISION AND REALITY -
    A CASE STUDY ON CORPORATE SUSTAINABLE STRATEGY IMPLEMENTATION (2016).

  • Füller, Johann: Schäfer, Sandra: INNOVATION MATURITY MODEL: LEADING SMES TO INNOVATION EXCELLENCE (2016).

  • Füller, Johann: Stalter, Michael: HOW TO SUCCESSFULLY MANAGE THE FRONT-END OF INNOVATION IN A FAMILY FIRM (2016).

  • Füller, Johann: Thaurer, Alexander: Startup Events and their Influence on the Startup Scene: The Case of Skinnovation in Innsbruck (2016).

  • Füller, Johann: Huber, Maximilian: Online Communities of Consumption:
    The Impact of Product Involvement and Customer Brand Engagement on Word of Mouth. (2015 - 2016).

  • Füller, Johann: Depaoli, Marco: Business Model Innovation driven by Additive Manufacturing (2015).

  • Füller, Johann: Draschl, Andreas: The Sharing Economy Trend and its Effect on Resource Consumption and Participant Behavior (2015).

  • Füller, Johann: Frick, Wolfgang: DIGITAL TRANSFORMATION
    Business Model Innovations with Industrie 4.0 (2015).

  • Füller, Johann: Hörmanseder, Matthias Benjamin: SME ACCELERATOR:
    FOSTERING INNOVATION THROUGH SME-START-UP COLLABORATION (2015).

  • Füller, Johann: Kantioler, Andrea: PROBLEMATIZING THE REALIZATION OF OPEN INNOVATION IDEAS IN LOCAL SMES (2015).

  • Füller, Johann: Klein, Janine Isabelle: THE IMPACT OF PRODUCT TRIAL ON INNOVATION DIFFUSION: AN EXPERIMENTAL STUDY WITH THE ZEISS VR ONE VIRTUAL REALITY HEADSET (2015).

  • Füller, Johann: Köhl, Anna: New Business models in the sharing economy, with focus on shared mobility and their effect on resources and the environment, explored on the basis of company examples. (2015).

  • Füller, Johann: Milz, Aurel Roman: Die strategische Reaktion auf den Rückgang in der europäischen Druckindustrie: Disruptive Technologie und ihre Folgen (2015).

  • Füller, Johann: Mittermaier, Alexandra: RELATIONSHIP BETWEEN RESOURCE PRODUCTIVITY AND COMPETITIVENESS - EXPLORED ON THE BASIS OF COMPANY EXAMPLES (2015).

  • Füller, Johann: Nagiller, Roman: The Impact of Early Incentives on the Innovation Community Network and Quantity and Quality of Idea Submissions at the "Hyve Engineering Contest". (2015).

  • Füller, Johann: Nagl, Stephan: Conceptual Design of an Online Innovation Platform for the Study "The Future of Tyrol" (2015).

  • Füller, Johann: Oberhofer, Barbara: OPEN HEALTH - THE ROLE OF LEAD USER PRODUCT PERCEPTION AND DIFFUSION WITHIN THE HEALTHCARE SECTOR (2015).

  • Füller, Johann: Radig, Anna Freya Luise: OPEN STRATEGY IN THE PUBLIC SECTOR (2015).

  • Füller, Johann: Sayvanski, Stefan Stefanov: Entrepreneurial Goals of Generation Y: A Study Among business@school Alumini (2015).

  • Füller, Johann: Scheiber, Patrick Josef: DIGITAL INNOVATION IN FOOTBALL INDUSTRY: THE APPLICATION OF SAP MATCH INSIGHTS FOR THE GERMAN NATIONAL FOOTBALL TEAM (2015).

  • Füller, Johann: Schmid, Anna-Lena: Reinventing Retail - The stationary answer to online
    HOW CAN A LEAN APPROACH HELP TO TEST AND OPTIMIZE INNOVATIVE FUTURE CONCEPTS FOR STATIONARY RETAIL? (2015).

  • Füller, Johann: Schmid, Monika: The effect of 3D-Printing on Resource Utilization-
    Explored on the Basis of Medical Implants and Prostheses (2015).

  • Füller, Johann: Wolf, Robert Manfred: THE IMPACT OF INTERCULTURAL SENSITIVITY - AS ONE ELEMENT OF INTERCULTURAL COMPETENCE - ON THE PERFORMANCE OF MEMBERS ON AN ONLINE CROWDSOURCING PLATFORM (2015).

  • Füller, Johann; Peters, Mike: Kallmünzer, Andreas: The Relevance of Entrepreneurial Orientation for Family Business Performance - A Study on Entrepreneurial Attitudes, Performance Goals and Heterogeneity of Family Firms (2014 - 2015).

  • Füller, Johann: Brandstetter, Ludwig Sebastian: Starting a business in Ghana: Using the example of introducing Bavarian beer in the marketplace (2014).

  • Füller, Johann: Goldkorn, Frederic Nicolas: Supporting Entrepreneurs in the Creative Industries (2014).

  • Füller, Johann: Ringer, Sebastian: IMITATION IN THE INTERNET START-UP SECTOR
    LESSONS LEARNED FOR ENTREPRENEURS (2014).

  • Füller, Johann: Walzer, Christian: THE EFFECTS OF PRODUCT ADOPTION PROCESSES ON WORD-OF-MOUTH UNDER THE INFLUENCE OF PRODUCT SHARING (2014).

  • Füller, Johann: Widmann, Maximilian Xaver Peter: Strategies and best Practices on Business Innovation - a case Study towards expanding the Innovation horizon beyond Technology (2014).

  • Füller, Johann: Halser, Veronika Barbara: Business Model Innovation - How established companies can transform their business models (2013 - 2014).

  • Füller, Johann: Lerch, Thomas Paul: Ideas4austria - What factors influence the participation intensity on an open government platform? (2013 - 2014).

  • Füller, Johann: Farbiak, Andrej: The Influence of Personality on Reciprocity within Innovation Contest Communities (2013).

  • Füller, Johann: Köcher, Nina: Crowdfunding from an Entrepreneur Perspective - who are the Project Initators, why do they pitch and how do they present and support their projects? (2013).

  • Füller, Johann: Obinger, Bettina Johanna: Crowdfunding-Exploring the Investor Side (2013).

  • Füller, Johann: Sarbak, Ahmet: Does community engagement pay off on the job market? (2013).

  • Füller, Johann: Schweiger, Nina: Open vs Closed: A Comparison of two Organizations in the Context of Development Cooperation (2013).

  • Füller, Johann: Blum, Emanuel: Acceptance of Active Corporate Participation in Online Communities (2010 - 2011).

  • Füller, Johann: Pezzei, Roland: Behavioral Styles of Brand Community Members - The Impact of User-Generated Content for Marketing Research (2010 - 2011).

  • Füller, Johann: Schroll, Roland: The Value of Community-Brands (2009).

  • Mühlbacher, Hans; Füller, Johann: Wacker, Veronika: The Impact of Acquisitions on Consumers Brand Perception
    An Analysis in the Specific Sector of Ethical Brands (2008 - 2009).

  • Füller, Johann: Gebauer, Johannes: Innovation Acitivies in Case Modding and Overlocking Communities: Motives, Behavior, and Innovations (2007).

  • Füller, Johann: Sams, Sabine; Erlacher, Benjamin: Aufbau der Marke ZTN als komplexes soziales Phänomen - Teil A (Sams) (2007).


Nach oben scrollen