Happ


Elisabeth Happ

Name: MMMag. Elisabeth Happ, PhD.

Email: Elisabeth.Happ@uibk.ac.at 

Phone number: (+43) 0512 507 45836

Office location: 03-15 (Fürstenweg 176)

Tutorial hours: by arrangement

Address: Fürstenweg 189, 6020 Innsbruck

Faculty: Sports Science

Research group: Sports economic

ORCID ID: https:\\orchid.org\0000-0002-4046-6804


About the person   Research interests    Teaching     Publications    

About the person:

Elisabeth Happ, born 1978 in Salzburg, studied sports science & sport management, business administration (focus marketing) and business education at the University of Innsbruck and one semester at the Macquarie University Sydney (graduated 2005). She graduated her Ph.D. (Management) at the University of Innsbruck 2020.

Business profile:

  • Freelancer, Adidas (marketing agency cip) – 2000-2005
  • Product manager international and national & key account manager & strategic marketing, Amer Sports – Salomon, Atomic – 2005-2016
  • Consultant 2016-ongoing

Academic profile:

  • Senior scientist (Post Doc), project management and research at the department of psychology and sports medicine, Umit TIROL, Austria – 2020-2021

Currently:

  • Research associate (Post Doc), research, lecturing and supervising/implementing research projects at the department of sport science, University of Innsbruck, Austria – 2016- ongoing
  • Secretary General EASM Conference 2022 Innsbruck
  • Consultant Amer Sports Austria

Research interests:

Competitiveness and destination management in alpine urban destinations (sports tourism & sport management):

In the year 2020, she graduated from the PhD program (Management) with the title "Sport Businesses in Alpine Tourism Destinations - Analysing Factors of Competitiveness". This title also reflects very well the area of interest, namely, competitiveness of sport stakeholders from different perspectives, such as destination perspective, end consumer perspective, industry perspective and the perspective of governments, to name a few. A very up-to-date topic, which is active mobility and the sustainable use of resources in tourism complements the research area of Ms. Happ.

Teaching:

  • Department of Sport Science, University of Innsbruck (subject area: BA sport management)
  • Department Landeck, University of Innsbruck (subject area: BA Wirtschaft, Gesundheit- und Sporttourismus
  • Private University Schloss Seeburg, Austria (subject area: MA Sport Marketing & Sponsoring)
  • FH Vorarlberg, University of Applied Sciences, Austria (subject area: MA Strategic Marketing)

Full publications:

Happ Publication List

Highlighted publications:

Happ, E., Hofmann, V., & Schnitzer, M. (2021). A look at the present and future: The power of emotions in the interplay between motivation, expectation and attitude in long-distance hikers. Journal of Destination Marketing & Management, 19, 100527. https://doi.org/10.1016/j.jdmm.2020.100527

Happ, E. (2021). Tourism destination competitiveness with a particular focus on sport: the current state and a glance into the future–a systematic literature analysis. Journal of Sport & Tourism, 25(1), 66-82. https://doi.org/10.1080/14775085.2021.1888775

Happ, E., Schnitzer, M., & Peters, M. (2021). Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps. International Journal of Sport Management and Marketing, 21(1-2), 21-48. https://doi/abs/10.1504/IJSMM.2021.114170

Bazzanella, F., Muratore, N., Schlemmer, P. A., & Happ, E. (2021). How the Covid-19 Pandemic Influenced the Approach to Risk Management in Cycling Events. Journal of Risk and Financial Management, 14(7), 296. https://doi.org/10.3390/jrfm14070296

Blank, C., Flatscher-Thöni, M., Gatterer, K., Happ, E., Schobersberger, W., & Stühlinger, V. (2021). Doping Sanctions in Sport: Knowledge and Perception of (Legal) Consequences of Doping—An Explorative Study in Austria. Journal of Risk and Financial Management, 14(12), 603. https://doi.org/10.3390/jrfm14120603

Happ, E., Scholl-Grissemann, U., Peters, M., & Schnitzer, M. (2020). Insights into customer experience in sports retail stores. International Journal of Sports Marketing and Sponsorship. https://doi/10.1108/IJSMS-12-2019-0137/full/html

Happ, E. (2020). Location decisions of sport manufacturing businesses in tourism destinations–analysing factors of attractiveness. Current Issues in Sport Science (CISS), 5, 006-006.

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