Bernadette Bullinger


Assistant Professor Human Resource Management


University of Innsbruck School of Management

Human Resource Management Unit

Universitätsstraße 15
A-6020 Innsbruck


+43 512 507-71452


Office O.3.43, 3rd Floor SOWI-Building


Bernadette Bullinger has a strong interest in social and organization theory, specifically in institutional and French convention theory. Her research interests also include the translation of management and HRM concepts and questions of the legitimacy of corporations and professions, especially in the context of recruitment and the employment relationship.


Short Vita

  • Assistant Professor Human Resource Management (since 2011), University of Innsbruck
  • Visiting Scholar (02/2014), IE Business School, Madrid
  • Research Fellow (2010-2011), Leeds University Business School & Centre for Innovation in Health Management, University of Leeds
  • Visiting Scholar (06/2011 - 07/2011), University of Alberta, Edmonton
  • Research & Teaching Assistant (2008-2010), Department of Business Administration and Organizational Behavior, University of Mannheim
  • Visiting Scholar (03/2010 - 05/2010), Scandinavian Consortium for Organizational Research, Stanford University
  • Doctorate in Business Administration and Organizational Behavior (2007-2011), University of Mannheim, Supervisor: Prof. Dr. Alfred Kieser
  • Diploma in Philosophy (2008), Studies of Philosophy and German language & literature, University of Vienna
  • Diploma in Business Administration (2006), Vienna University of Economics and Business Administration


Selected Publications

  • Bullinger, B., Kieser, A., & Schiller-Merkens, S. 2015. Coping with Institutional Complexity: Responses of Management Scholars to Competing Logics in the Field of Management Studies. Scandinavian Journal of Management.
  • Bullinger, B., & Treisch, C. 2015. Herding cats : Young professionals’ expectations of attractive employers. Zeitschrift für Personalforschung (German Journal of Research in Human Resource Management), 29(2): 149-177.
  • Bullinger, B. 2014. Family affairs: Drawing on family logic and familiar regime of engagement to contrast “close-up” views of individuals in conventionalist and institutionalist reasoning. Journal of Management Inquiry,23(3): 328-332.
  • Kirkpatrick, I., Bullinger, B., Dent, M. & Lega, F. 2013. The translation of hospital management models in European health systems: A framework for comparison. British Journal of Management, 24: 48–61. (Special issue on Theorising contemporary public management: International and comparative perspectives”).
  • Brandl, J. & Bullinger, B. 2009. Reflections on the societal conditions for the pervasiveness of entrepreneurial behavior in Western societies. Journal of Management Inquiry, 18: 159-173.

Research Documentation Database of the University of Innsbruck

Research gate




  • Academy of Management (AOM)
  • European Group for Organizational Studies (EGOS)
  • Organization Theory Research Group (OTREG)
  • New Institutionalism Network


Research Grants


Researcher Mobility Programme award of the Worldwide Universities Network (2011)



Bernadette Bullinger’s teaching responsibilities include the HRM Advanced Course on HR Accounting and Work Organisation in the Bachelor program Management and Economics and the Seminar with Bachelor Thesis.