Anna Schneider

Anna Schneider, Dr.


Assistant Professor Human Resource Management

University of Innsbruck, Department for Organisation and Learning

Human Resource Management & Employment Relations Unit, Office O.3.43, 3rd Floor SOWI-Building

Universitätsstraße 15
A-6020 Innsbruck


+43 512 507-71453

appointments via e-mail



Areas of Research:

  • Employment relationships in (interactive) service work & retail sector
  • Paradoxes, tensions and identity formation in HRM
  • Institutional Theory and Convention Theory
  • Organizational Ethnography

Her doctoral thesis analyzed how front-line service workers handle contradictory requirements of customers and employers in service interactions via the direct observation of service interactions. This is a counter-point to dominant scholarly accounts focused on normative and functional pronouncements. She is particularly interested in how organizational and macro-social structures play out at the micro-level with regards to the implications for managing the workforce. 


  • since 2015: Assistant Professor Human Resource Management,  University of Innsbruck

Work Experience:

  • 2019: Visiting Professor, Department of Business and Management, LUISS Guido Carli, Rome 
  • 2017: Visiting Scholar, Industrial Relations Research Centre (IRRC), University of New South Wales Business School, Sydney
  • 2013-2015: Manager Recruiting and Talent Management AT & CEE, Peek & Cloppenburg KG, Vienna
  • 2012-2013: Research Assistant, Human Resource Management Unit, University of Innsbruck
  • 2009-2012: Store Manager / Sales Director, Peek & Cloppenburg KG, Vienna
  • 2008-2009: General Management Trainee, Peek & Cloppenburg KG, Vienna
  • 2006: Internship Human Resources, Sandoz S.A., Buenos Aires
  • 2005: Internship "Fine Art" Marketing, BMW Group, Munich


  • October 2014: Promotion, Doctor of Social and Economic Sciences, University of Innsbruck (with distinction)
  • 2012-2014: Doctoral Programme in Social and Economic Sciences, University of Innsbruck
  • 2003-2008: Diploma Programmes in International Economics and Business Sciences and in Business Administration,  University of Innsbruck
  • 2003-2009: Diploma Programme in Political Science, University of Innsbruck
  • 2005-2006: Administración de Empresas, Universidad Carlos III, Madrid


  • 2018: Tyrolean Tourism Research Centre - Research fund
    Project: Working when and where others are on holidays?! The role of values in the perception of attractive service work jobs, project leader, Sum: 32.800 €
  • 2017: Austrian Chamber of Labour - Research fund 
    Project: Do job ads contribute to equal opportunities? project leader, Sum: 20.000 €
  • 2013: Tyrolean Research Fund (TWF), Promotion of young academics                                                                            Project: Restructuring employment in the retailing sector, project leader, Sum: 10.000 €

Selected Publications: 

  • Brandl, Julia; Dreher, Jochen; Schneider, Anna (2020): “The HR Generalist is Dead”: A Phenomenological Perspective on Decoupling. In Haack, Patrick; Sieweke, Jost; Wessel, Lauri (ed.) Microfoundations of Institutions   (Research in the Sociology of Organizations, Volume 65A) Emerald Publishing Limited.
  • Schneider, Anna; Treisch, Corinna (2019): Employees’ evaluative repertoires of tourism and hospitality jobs, International Journal of Contemporary Hospitality Management, Vol 31(8), pp.3173-3191.  
  • Brandl, Julia; Kozica, Arjan; Pernkopf, Katharina and Schneider, Anna (2019): Flexible work practices: Analysis from a pragmatist perspective , Historical Social Research, Vol 44, pp.73-91.
  • Appleby, Kaitlin; Bullinger, Bernadette and Schneider, Anna (2018): STEM selves: Women's identity Projects and their assessment of future employers in technical fields, Scandinavian Journal of Management, Vol 34, pp.311-325.
  • Schneider, Anna (2017): Micropolitics in the Multinational Corporation: Foundations, Applications and New Directions", critical perspectives on international business, Vol. 13 Issue: 2, pp.180-182. (book review) 
  • Brandl, Julia; Schneider, Anna (2017): Headquarters-Subsidiary Relationships from a Convention Theory Perspective: Plural Orders of Worth, Arrangements and Form-Giving Activities. In Dörrenbächer, Christoph; Geppert, Mike (ed.) Multinational Corporations and Organization Theory: Post Millennium Perspectives (Research in the Sociology of Organizations, Volume 49) Emerald Publishing Limited, pp.295 - 324.
  • Kozica, Arjan; Schneider, Anna (2016): Économie des conventions. Eine Theorieperspektive für
    PraktikerInnen? Austrian Management Review, 6: 12-21.
  • Schneider, Anna (2016): Handling the clash between production & consumption: A situated view on front-line service workers' competencies in interactive service. (Empirische Personal- und Organisationsforschung). München: Rainer Hampp Verlag. ISBN 978-3-95710-64-1Weblink


further academic activities - Research Documentation Database of the University of Innsbruck


  • European Group of Organization Studies (EGOS)
  • Academy of Management (AOM)
  • Wissenschaftliche Kommission Personal - VHB


  • Strategic Human Resource Management, Bachelor Management & Economics, University of Innsbruck
  • Einführung in die Betriebswirtschaft, Bachelor Management & Economics, University of Innsbruck
  • HRM and Organisation, Master Organization Studies, University of Innsbruck
  • Beschäftigungspolitik und Strategien des Personalmanagements, Master Nachhaltige Regional- und Destinationsentwicklung, University of Innsbruck

Invited Talks & Media:

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