Anna Schneider

Anna Schneider, Dr.


Assistant Professor Human Resource Management

University of Innsbruck, Department for Organisation and Learning

Human Resource Management & Employment Relations Unit, Office O.3.43, 3rd Floor SOWI-Building

Universitätsstraße 15
A-6020 Innsbruck


+43 512 507-71453

appointments via e-mail



Areas of Research:

  • Employment relationships in (interactive) service work & retail sector
  • The power of labour market intermediaries
  • Paradoxes, tensions and identity formation in HRM
  • Institutional Theory, Convention Theory, Practice Theory
  • Organizational Ethnography

Her doctoral thesis analyzed how front-line service workers handle contradictory requirements of customers and employers in service interactions via the direct observation of service interactions. This is a counter-point to dominant scholarly accounts focused on normative and functional pronouncements. She is particularly interested in how organizational and macro-social structures play out at the micro-level with regards to the implications for managing the workforce. In the context of employment, her current research interests include how service workers and organizations handle contradictory requirements and the role that intermediaries play.


  • since 2015: Assistant Professor Human Resource Management,  University of Innsbruck

Work Experience:

  • 2020: Visiting Professor, Department of Business and Management, LUISS Guido Carli, Rome 
  • 2019: Visiting Professor, Department of Business and Management, LUISS Guido Carli, Rome 
  • 2017: Visiting Scholar, Industrial Relations Research Centre (IRRC), University of New South Wales Business School, Sydney
  • 2013-2015: Manager Recruiting and Talent Management AT & CEE, Peek & Cloppenburg KG, Vienna
  • 2012-2013: Research Assistant, Human Resource Management Unit, University of Innsbruck
  • 2009-2012: Store Manager / Sales Director, Peek & Cloppenburg KG, Vienna
  • 2008-2009: General Management Trainee, Peek & Cloppenburg KG, Vienna
  • 2006: Internship Human Resources, Sandoz S.A., Buenos Aires
  • 2005: Internship "Fine Art" Marketing, BMW Group, Munich


  • October 2014: Promotion, Doctor of Social and Economic Sciences, University of Innsbruck (with distinction)
  • 2012-2014: Doctoral Programme in Social and Economic Sciences, University of Innsbruck
  • 2003-2008: Diploma Programmes in International Economics and Business Sciences and in Business Administration,  University of Innsbruck
  • 2003-2009: Diploma Programme in Political Science, University of Innsbruck
  • 2005-2006: Administración de Empresas, Universidad Carlos III, Madrid


  • 2018: Tyrolean Tourism Research Centre - Research fund
    Project: Working when and where others are on holidays?! The role of values in the perception of attractive service work jobs, project leader, Sum: 32.800 €
  • 2017: Austrian Chamber of Labour - Research fund 
    Project: Do job ads contribute to equal opportunities? project leader, Sum: 20.000 €
  • 2013: Tyrolean Research Fund (TWF), Promotion of young academics                                                                            Project: Restructuring employment in the retailing sector, project leader, Sum: 10.000 €

Selected Publications: 

  • Bullinger, B., Schneider, A., & Gond, JP. (2022): Destigmatization through visualization: Striving to redefine refugee workers' worth, Organization Studies.

  • Schneider, A., Subramanian, D., Suquet, JB., & Ughetto, P. (2022): Situating service work in action: A review and a pragmatist agenda for analysing interactive service work,  International Journal of Management Reviews, 24(1), pp. 25-50.

  • Schneider, A., Bullinger, B., & Brandl, J. (2021). Resourcing under tensions: How frontline employees create resources to balance paradoxical tensions. Organization Studies, 42(8), pp. 1291-1317.

  • Brandl, J.Dreher, J. and Schneider, A. (2019), "“The HR Generalist is Dead”: A Phenomenological Perspective on Decoupling", Haack, P.Sieweke, J. and Wessel, L. (Ed.) Microfoundations of Institutions (Research in the Sociology of Organizations, Vol. 65A), Emerald Publishing Limited, pp. 85-97.

  • Schneider, Anna; Treisch, Corinna (2019): Employees’ evaluative repertoires of tourism and hospitality jobs, International Journal of Contemporary Hospitality Management, Vol 31(8), pp.3173-3191.  

  • Brandl, Julia; Kozica, Arjan; Pernkopf, Katharina and Schneider, Anna (2019): Flexible work practices: Analysis from a pragmatist perspective , Historical Social Research, Vol 44, pp.73-91.

  • Appleby, Kaitlin; Bullinger, Bernadette and Schneider, Anna (2018): STEM selves: Women's identity Projects and their assessment of future employers in technical fields, Scandinavian Journal of Management, Vol 34, pp.311-325.

  • Schneider, Anna (2017): Micropolitics in the Multinational Corporation: Foundations, Applications and New Directions", critical perspectives on international business, Vol. 13 Issue: 2, pp.180-182. (book review) 

  • Brandl, Julia; Schneider, Anna (2017): Headquarters-Subsidiary Relationships from a Convention Theory Perspective: Plural Orders of Worth, Arrangements and Form-Giving Activities. In Dörrenbächer, Christoph; Geppert, Mike (ed.) Multinational Corporations and Organization Theory: Post Millennium Perspectives (Research in the Sociology of Organizations, Volume 49) Emerald Publishing Limited, pp.295 - 324.

  • Kozica, Arjan; Schneider, Anna (2016): Économie des conventions. Eine Theorieperspektive für PraktikerInnen? Austrian Management Review, 6: 12-21.

  • Schneider, Anna (2016): Handling the clash between production & consumption: A situated view on front-line service workers' competencies in interactive service. (Empirische Personal- und Organisationsforschung). München: Rainer Hampp Verlag. ISBN 978-3-95710-64-1Weblink


further academic activities - Research Documentation Database of the University of Innsbruck


  • European Group of Organization Studies (EGOS)
  • Academy of Management (AOM)
  • Wissenschaftliche Kommission Personal - VHB


  • Strategic Human Resource Management, Bachelor Management & Economics, University of Innsbruck, Austria
  • Einführung in die Betriebswirtschaft, Bachelor Management & Economics, University of Innsbruck, Austria
  • HRM and Organization, Master Organization Studies, University of Innsbruck, Austria
  • Beschäftigungspolitik und Strategien des Personalmanagements, Master Nachhaltige Regional- und Destinationsentwicklung, University of Innsbruck, Austria
  • Global Organization Design & HRM, Master Global Management & Politics, LUISS Guido Carli, Rome, Italy
  • Diversity Management, MBA General Management, LUISS Guido Carli Business School, Rome, Italy
  • Instrumente der Personal- und Organisationsentwicklung, Privatuniversität Schloss Seeburg, Seekirchen, Austria

Invited Talks & Media:

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