Thursday, 13th of January 2022, 12:00 – 1:00

Do Cookie Dialogs Work? Measuring the Effect of Privacy Preference Signals

Venue: 
online - link

Lecturer:
Maximilian Hils, Researcher at SEC

Abstract: 

Since the inception of the General Data Protection Regulation (GDPR) in 2018, many websites now feature cookie dialogs which provide users with the opportunity to deny data processing based on consent. This is at odds with AdTech vendors, who have monetary incentives to build ad profiles of all users. Naturally, a key question is whether the displayed dialogs are just shown to simulate compliance, or whether third parties are actually compliant and stop processing personal data. This talk presents work-in-progress that tries to answer this question using both manual and automated measurements.

 

 

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