Abstract: 

This talk will cover challenges of applying user studies in cryptocurrency research and present quantitative results from a survey of crypto-asset users conducted in 2020. The approach rests on established behavioural theories and cluster analysis. It accounts for the heterogeneity of crypto-asset users with a new typology that partitions the sample in three robust clusters of users. I will present the utility of the identified typology in better understanding individuals’ characteristics, security decisions and measures adopted by different users to preserve the secrecy of private keys.