Thursday, 21st of November 2019, 12:00 – 1:00

Paying with personal data – a legal perspective

SR 1, ICT Building,
Technikerstraße 21a, 6020 Innsbruck

Paulina Jo Pesch
Karlsruhe Institute of Technology


For more than a decade, consumers have enjoyed the provision of free online services, such as search engines or social media platforms. By offering these services as solely ad-funded, providers generate revenue by monetize their customers’ personal data (e.g. to increase advertising revenues through targeting, or by selling the data to third parties). This calls into question whether such services should be classified as free. Instead, users rather seem to pay with their personal data. Consequently, the legal classification and treatment of such free services undergoes a paradigm change. However, “payments with personal data” pose considerable legal challenges under both, data protection law and contract law. The talk provides an introduction to payments with personal data from a legal perspective. It gives a gentle introduction into the relevant principles of EU law targeted at computer scientists, outlines legal requirements, and points to the remaining uncertainties in the areas of data protection as well as contract law.

Nach oben scrollen