Department
Department of Strategic Management, Marketing, and Tourism
Webpage
https://www.uibk.ac.at/smt/marketing/department/team/schroll.html
Major Areas of Research
Humanization, Anthropomorphism, Consumer-Generated Brands
Which Research Methods do you apply...
Experimental Research
Who are the other Members of your Team in Innsbruck?
-
Which of your Papers should the others know?
- https://academic.oup.com/jcr/article/45/3/648/4925803
- https://www.sciencedirect.com/science/article/pii/S004873331300053X
What do you expect from IDS?
Fruitful exchange regarding theories and methods
Science is....?
about understanding how the world works.
Being a Researcher and Teacher is?
the best job one can imagine.
I like...
to discover new things.
I don´t like...
bureaucracy.
The major Societal Challenge is.....
to ensure that we understand and respect each other.
My preferred Holiday Destination is...
wherever the next conference is.
Stand: April 2021