Department
Department of Strategic Management, Marketing, and Tourism

Webpage
https://www.uibk.ac.at/smt/marketing/department/team/schroll.html

Major Areas of Research
Humanization, Anthropomorphism, Consumer-Generated Brands

Which Research Methods do you apply... 
Experimental Research

Who are the other Members of your Team in Innsbruck?
-

Which of your Papers should the others know?

• https://academic.oup.com/jcr/article/45/3/648/4925803
   
  
• https://www.sciencedirect.com/science/article/pii/S004873331300053X

What do you expect from IDS?
Fruitful exchange regarding theories and methods

Science is....?
about understanding how the world works.

Being a Researcher and Teacher is?
the best job one can imagine.

I like...
to discover new things.

I don´t like...
bureaucracy.

The major Societal Challenge is.....
to ensure that we understand and respect each other.

My preferred Holiday Destination is...
wherever the next conference is.

Stand: April 2021