Department
Department of Strategic Management, Marketing & Tourism
Webpage
https://www.uibk.ac.at/smt/marketing/department/team/streicher.html
Major Areas of Research
Consumer Behavior, Shopper Marketing, Sensory Marketing
Which Research Methods do you apply...
Experimental field and lab designs
Who are the other Members of your Team in Innsbruck?
Oliver Koll, Roland Schroll, Patrick Neef, Philipp Jauffentaler
Which of your Papers should the others know?
- Streicher, M. C., Estes, Z., & Büttner, O. B. (2020). Exploratory Shopping: Attention Affects In-store Exploration and Unplanned Purchasing. Journal of Consumer Research.
- Streicher, M. C., & Estes, Z. (2016). Multisensory interaction in product choice: Grasping a product affects choice of other seen products. Journal of Consumer Psychology, 26(4), 558-565.
- Streicher, M. C., & Estes, Z. (2016). Shopping to and fro: Ideomotor compatibility of arm posture and product choice. Journal of Consumer Psychology, 26(3), 325-336.Streicher, M. C., & Estes, Z. (2016). Shopping to and fro: Ideomotor compatibility of arm posture and product choice. Journal of Consumer Psychology, 26(3), 325-336.ISO 690
What do you expect from IDS?
meeting other researchers from different disciplines so we can all learn more about human decision-making
Science is....?
the knowledge supplier for our society.
Being a Researcher and Teacher is?
not the same thing: you learn more about weaknesses from teaching
I like...
parsimonious explanations
I don´t like...
data colada
The major Societal Challenge is.....
supporting self-education of people so they can become informed decision-makers
My preferred Holiday Destination is...
Southern Finland.
Stand: April 2021