Universität Innsbruck

Demetriou Yolanda


Name: Univ.-Prof. Dr. Yolanda Demetriou

Email: Yolanda.Demetriou@uibk.ac.at

Phone number: +43 512 507 45874

Office location: FH-127

Tutorial hours: by arrangement

Address: Fürstenweg 176, 6020, Innsbruck

ORCID ID: https://orcid.org/0000-0001-6781-1295

Research area: Active mobility

Yolanda Demetriou, born in Nicosia, Cyprus (*1983), studied sport science, pedagogics and psychology at the University of Freiburg in Germany. She received her PhD in 2012 at the University of Tübingen. Yolanda Demetriou was appointed as a professor for Educational Science in Sport and Health at the Technical University of Munich in 2014. Since May 2023 she holds the endowed professorship for Active Mobility at the University of Innsbruck.

Yolanda Demetriou’s research focuses on the conditions and effects of physical activity primarily through active mobility in the population. Frame models and theories underlying her research are social-ecological models, implementation science models, psychological behaviour change theories, and pedagogical theories and concepts. Specifically, Yolanda Demetriou aims to identify determinants of active mobility over the lifespan, focusing on children and adolescents. Based on theory, evidence and participatory approaches, she develops, implements and evaluates intervention programmes on a social, physical and policy level with a strong interest in underlying mechanisms of behaviour change and educational processes in the school setting.

Her research is characterised by an interdisciplinary strategy including sports, health-related, psychological, educational, sociological, medical and ethical perspectives. Diversity, especially sex/gender, is a cross-cutting topic throughout her work to understand and counteract social discrimination and inequalities. Furthermore, as part of the third mission of universities, she is committed to communicating scientific results to key decision-makers outside the university and thus raising awareness of the relevance and urgency of promoting sports, overall physical activity and especially active mobility in society. With her research she contributes to achieving the Sustainable Development Goals set by the United Nations and, thus, to increase population health and promote a better climate.

Current Teaching:

  • PS Sportpädagogik
  • VO Aktuelle Forschung in der Sportpsychologie, Sportsoziologie und Sportpädagogik
  • VU Methoden der empirischen Sozialforschung

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