DGPuK Advertising Communication Division Annual Conference
"Persuasion in Transition? Current Topics in Persuasion and Advertising Research"
Advertising and persuasive communication are undergoing rapid transformation. Technological advances, evolving media environments, and shifting societal expectations are fundamentally changing how persuasive messages are created, distributed, and experienced. Developments such as data-driven personalization, immersive media environments, artificial intelligence, and platformized communication systems are reshaping advertising practice and challenging established theoretical frameworks.
At the same time, scholars increasingly examine the ethical, societal, and cultural implications of persuasive communication—from algorithmic targeting and data privacy to sustainability, diversity, and political influence. These developments call for new theoretical perspectives, methodological innovations, and interdisciplinary approaches to understand how persuasion operates in contemporary media systems.
Universität Innsbruck
Kaiser-Leopold-Saal
Karl-Rahner-Platz 3
6020 Innsbruck
Veranstalter
Medien, Gesellschaft und Kommunikation
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