Dr. Melanie Zaglia (neé Hoppe)
Assistant Professor

Email: melanie.zaglia@uibk.ac.at
 Room: w.4.51

As of September 2010 Melanie is working as a visiting scholar at the Stephen M. Ross School of Business of the University of Michigan, and therefore only available via email.

Research Profile

Melanie's main research interests are in the fields of brand management and consumer behavior. In this context the focal of her current work are social identity, consumer communities (brand communities, innovation communities ...), and social networks.

Methodology: qualitative and quantitative research methods
Theoretical focus: social identity, consumer communities, social networks, consumer behavior.

Vita

• Since September 2010 visiting scholar at the Stephen M. Ross School of Business of the University of Michigan and awardee of the Erwin Schrödinger Research Fellowship
• Since March 2009 lecturer and research assistant at the Leopold-Franzens University of Innsbruck, Department of Strategic Management, Marketing and Tourism
• August 2009 visiting scholar at the Stepehn M. Ross School of Business, University of Michigan (Ann Arbor, USA)
• March 2006 – March 2009 university assistant at the Alpen-Adria-University of Klagenfurt, Department of Business Management (Department of Marketing and International Management
• February – April 2008 visiting scholar at the Stephen M. Ross School of Business, University of Michigan (Ann Arbor, USA)
• October 2005 – March 2009 PhD studies in Social Sciences and Economics at the Alpen-Adria-University of Klagenfurt, Topic of Dissertation: „Informal Membership in Brand Communities: Influencing Factors, Consequences and Group Differences“
• 2005 – 2006 lecturer at the Alpen-Adria-University of Klagenfurt and project assistant at the Johannes-Kepler University of Linz, Department of International Management (projects about consumer satisfaction, market research and product innovation)
• 2001 – 2005 Applied Business Administration Studies at the Alpen-Adria-University of Klagenfurt with special emphasis on Marketing and International Management, Controlling and Strategic Management as well as Human Resource Management

Publications