Marketing Research
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"The marketing team hosts a group of thriving international researchers. The group has published in the Journal of Consumer Research, Organization Studies, the Journal of Product and Innovation Management, the Journal of Management Information Systems, and other reputed academic outlets." Hans Mühlbacher, Department Chair |
Top Tier Publications
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Please visit our Institute's research focus website to find outlines of and links to some of our most interesting publications. On this page you will also find an author's note about their projects that is exclusively available on this page. Click here. |
Publication Database
A comprehensive list of publications (incl. Journal Artikels, Conference Proceedings, etc.) are available on the >> Publication Database <<. Search here to find publications by author, title, and year. Click "suchen" to begin the search and to receive a comprehensive list of results.
Book Publications
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Authors
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Publisher and ISBN
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Cover
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| International Marketing - A Global Perspective, 3rd. ed. |
Mühlbacher, H., Leihs, H., Dahringer, L. |
Thomson, 2006 ISBN: 1844801322 |
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| Marketing Management - A Value Creation Process |
Dubois, P.-L., Jolibert, A., Mühlbacher, H. |
Palgrave, 2006 ISBN: 0333773195 |
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| Kollektive unbewusste Markenkenntnis |
Schorn, Robert |
DUV, 2005 ISBN: 3824408147 |
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A Theory of Marketing: Outline of a Social Systems Approach |
Marius K. Lüdicke |
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Research Centers
The School of Management hosts three specific research centers. We participate and contribute to FSP 3: Strategic Leadership, Innovation and Brands