Dr. Marius Lüdicke
Assistant Professor / Director Brand LabInnsbruck University School
of Management
Universitaetsstr. 15
|
|
Vita:
Marius studied Marketing and Business Information Technology at the Westfaelische Wilhelms-Universitaet Muenster. After periods of working in the U.S.A. and Switzerland, Marius earned his ph.d. from the Institute for Media and Communications Management at the University of St. Gallen (HSG) about the topic "A General Theory of Marketing". Marius was a visiting researcher at Schulich School of Business, York University in Toronto, Canada and at the Eller College of the University of Arizona in the U.S.A.
In Oktober 2006 he joined the Marketing Group at Innsbruck University School of Management. Since May 2010 he is the founding director of the Swarovski-sponsored University of Innsbruck Brand Research Laboratory. In January 2012, Marius accepted a position of a Senior Lecturer (Associate Professor) at Cass School of Business, London, beginning with September 2012.
Area of
Research:
Marius research evolves around two major topices: consumer culture and marketing theory. Therein, he explores, for instance, the tenets of emerging brand communities, consumer antagonism, and consumer politics for marketing and society and the virtue of brands as opposed to folk traditions and rituals as cultural resources.
Recent Publications:
- Luedicke, Marius K. (2012), "Consumers' Controversies about Consumption - A Preliminary Model," Marketing ZFP - Journal of Research and Management.
- Luedicke, Marius K. (2012), "Consumer Acculturation Theory: (Crossing) Conceptual Boundaries," Consumption, Markets, and Culture.
- Luedicke, Marius K., Craig J. Thompson, and Markus Giesler (2010), “Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict,” Journal of Consumer Research, 36 (6), 1016-33.
- Luedicke, Marius K. (2010), "Exploring the
Boundaries of Market-Mediated Social Mobility of the
Marginalized,"
in European
Advances in Consumer
Research ,
Vol. 9, eds. Alan Bradshaw, Chris Hackley and Pauline
Maclaran, London, UK.
- Luedicke, Marius K. (2010), "Broadening the Scope of Consumer Acculturation Theory," in Advances in Consumer Research, eds. Darren W. Dahl and Gita V. Johar, Duluth, MN: Association for Consumer Research.
- Luedicke, Marius K. and Elisabeth Pichler (2010), "On the Limits of Immigrants' Market-Mediated Social Mobility," in European Advances in Consumer Research, Vol. 9, ed. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, London, UK.
- More at mariusluedicke.de
- More in the uibk research database
- More at Google scholar
Teaching:
Marius currently teaches a range of master courses at the University of Innsbruck, covering lectures and seminars such as Innovation and Entrepreneurship, Strategic Branding, Strategic Management Research, Marketing.net and Brand-Related Behavior. A (quite obscure) lecture of his with students of the Pacific University of Hawaii (that was held on the ui2campus in SecondLife) can be watched here.
Miscellaneous:
- Marius' recent work on Moral Protagonism has been discussed in the NY Times, HuffPo, and Wired. Find out more about this work at www.mariusluedicke.de
|
|