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Mag. Martina Bauer

Vita:

Martina studied International Business Administration at the University of Vienna and New Orleans. She finished her studies in June 2009 and joined the department of marketing as a PhD-Candidate in July 2009. Her dissertation is supervised by o. Univ.-Prof. Hans Mühlbacher and ao. Univ.-Prof. Katharina Auer-Srnka (University of Vienna).

Research Areas:

• socioeconomic influences on consumer behavior
• investigation of transition situations over the life course
• consumer-defined luxury

Practical Experience:

• Shell Austria GmbH, Vienna
• Borealis Polyolefine GmbH, Schwechat
• Österreichische Gesellschaft für Marketing, Vienna

Publications:

Refereed journal articles:

Bauer, Martina; Auer-Srnka, Katharina (2012): The Life Cycle Concept in Marketing Research, Journal of Historical Research in Marketing, Vol. 4 (1), pp. 68-96.

Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (2011): My little luxury - A consumer-centered experiential view. Marketing Journal of Research and Management, Vol. 33 (1), pp. 57-68.

Refereed conference proceedings and presentations:

Bauer, Martina (2011): A Longitudinal Investigation of the Life Course and Lifestyles. In: Proceedings of Australian and New Zealand Marketing Academy Conference.

Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (2010): Everyday luxuries - A consumer-centered view of luxury. French-German-Workshop on Consumer Behaviour 2010, Saarbrücken.

Bauer, Martina; Reisinger, Heribert; Auer-Srnka, Katharina (2010): Household Structure And Dynamic Movements: A Life Cycle Perspective. In: Beckmann, Suzanne C.; Ringberg, Torsten; Ritter, Thomas: 39th EMAC Conference. The Six Senses – The Essentials of Marketing, Copenhagen, 1-4 June 2010. Conference Proceedings.