Universität InnsbruckUniversität Innsbruck

brand research laboratory


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Welcome to the Brand Research Laboratory


Deutscher Clip

The University of Innsbruck Brand Research Laboratory is an academic center dedicated to enhancing brand knowledge. Located in the Tyrolean Alps, the Brand Lab provides a hub for eminent guest professors, international conferences, and resident researchers interested in exploring the social, cultural, and technical complexities of brands.

Find out more about upcoming events and reflections on past ones.

Find out more about Brand Venture XV with Prof. Torsten Ringberg!

Andrea Hemetsberger



pdficon Download Brand Lab Projektbericht 2010-2013