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Welcome to the Brand Research Laboratory
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The University of Innsbruck Brand Research Laboratory is an academic center dedicated to enhancing brand knowledge. Located in the Tyrolean Alps and sponsored by D. Swarovski KG, the Brand Lab provides a hub for eminent guest professors, international conferences, and resident researchers interested in exploring the social, cultural, and technical complexities of brands. Check out our upcoming events and reflections on the past ones. |
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Hans Mühlbacher |
Marius Lüdicke |